It will be an exciting year ahead for Toyota in Malaysia, with UMW Toyota Motor (UMWT) planning a couple of big launches of all-new models.

Confirmed is the arrival of the new Toyota Hilux, and the latest iteration of the best-selling pick-up truck is set to be joined by IMV mates Fortuner and Innova. Serving a very different segment, UMWT will also bring in the latest Alphard and Vellfire MPVs as official CBU imports from Japan. And the above is just what we know so far – UMWT president Datuk Ismet Suki hinted at some surprises at a recent media gathering.

The confirmation of the upcoming models was made alongside the reveal of a new focus on motorsports under the Gazoo Racing banner as well as a new tagline – It’s All About The Drive. Clearly, UMWT is attempting to inject some excitement into the brand and its range of cars, and this newly released video is part of the initiative.

“Thinking about your drive drives us to improve, so we can bring better cars and memorable moments for you. It’s all about the excitement, experience, future, performance; all about the drive,” the video proclaims, with a visual backdrop of drifting Vios cars, the Hilux and Camry Hybrid, Toyota’s Le Mans racer, the sexy FT-1 Concept and the C-HR crossover concept.

“At Toyota our goal has always been to move people, literally and figuratively. Where drivers are headed and how they get there has always been our top priority. In the spirit of continuous improvement, your experience as a driver is something that we constantly consider. Your journeys define the development of our vehicles, what you do in them determines the models we bring to our shores, and how you care for your car sets how we serve you both. In short, why you drive is what drives us,” UMWT says in Toyota’s Malaysian website.

From L-R: The CH-R crossover and sexy FT-1 concept are poster cars in UMW Toyota’s new promo video

“In the coming days ahead, we intend to make things even more exciting, to expand the boundaries of consumer vehicle technology, to keep your journeys safe and to adapt to the fast-changing lifestyle,” it adds.

So, with this new direction taken by UMWT, will Malaysia be getting more exciting technology and models from Toyota? It would be welcome, as rival Honda – which ended 2015 as the No.1 non-national brand – is in bullish mood as well, with some heavy artillery (such as this, and this) waiting to be launched. Pass the popcorn!