Proton R3 lubricants, merchandise – Setia Gemilang Auto is sub-brand’s first Premium Merchandise Partner

Proton R3 lubricants, merchandise – Setia Gemilang Auto is sub-brand’s first Premium Merchandise Partner

Earlier this week, Proton – via its R3 (Race Rally Research) motorsports arm – announced the introduction of a new range of official merchandise and premium engine oils to expand the reach of the R3 sub-brand, which is now parked under Proton Global Services (PGS), a fully-owned subsidiary of Proton Edar.

The new range of R3 products had its first official showing to the public earlier today during the unveiling of Setia Gemilang Auto as the first R3 Premium Merchandise Partner in the country. The dealership is the first of 20 Proton dealerships (full list here) across the country that will eventually retail these R3 products. They can also be purchased from the Lifestyle Boutique at the Proton Centre of Excellence.

The R3 merchandise consists of a variety of apparel, ranging from cotton round-neck t-shirts to dry-fit polo shirts and caps, priced from RM49 to RM60, while the R3 lubricant range consists of two premium oils, a fully-synthetic and a semi-synthetic formulation.

These are the P1 fully-synthetic engine oil (SAE 5W-30) with API SP certification, priced at RM208 for a four litre bottle, and the P2 semi-synthetic (SAE 10W-30), which has an API SN Plus certification and goes for RM158. Until April 30, both oils – developed together with Petronas – will be available at an introductory price, with the P1 going for RM178 and the P2, for RM128.

The automaker said that the introduction of its new R3 lubricants and merchandise is the first step in
the rebranding of its R3 brand, and that it is planning to introduce more R3 products in the coming future, including styling components and accessories.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Semi-Value (Member) on Jan 23, 2022 at 3:05 am

    all of this is pointless when the are a lack of spare parts for the x70

    Like or Dislike: Thumb up 20 Thumb down 7
    • Hamidikor on Jan 23, 2022 at 1:56 pm

      Protong is like Captain America fighting bare hands with no uniform,round shield and awesome kungfu power.
      When they have some sales,they start behaving like as if they own Geely.
      Without Geely,they are already like Genting Hong Kong cruise ship.

      Like or Dislike: Thumb up 5 Thumb down 4
    • X70 Buyer on Jan 24, 2022 at 1:01 pm

      Which sparepart are you referring to? So far my servicings have been smmoth with no issues on any parts.

      Like or Dislike: Thumb up 5 Thumb down 8
      • Bob Mal on Jan 24, 2022 at 1:24 pm

        That means you have been only doing regular servicing which are engine oil, filters etc. which I those are of plenty.

        However I am still waiting for my door unlock sensor as the service centre confirms has been malfunctioned since 1st November and after calling both Proton and service centre both also couldn’t give an answer when I ask this spare parts is definitely available when you can churn out 22k annual sales but can’t salvage 1 single part for me?

        Like or Dislike: Thumb up 5 Thumb down 0
        • James on Jan 24, 2022 at 5:22 pm

          So far no issues with my X70, went thru an accident repair last year and had to replace rear bumper, reverse sensors, camera, tail lights, knock back tailgate but no delays other than insurance paperwork stuff.

          Like or Dislike: Thumb up 2 Thumb down 4
      • Semi-Value (Member) on Jan 24, 2022 at 8:48 pm

        i sincerely hope your car will be full of issues right after the 3 years warranty (for most of the parts thats the actual warranty coverage) ends

        Like or Dislike: Thumb up 5 Thumb down 3
        • Troll Hunter on Jan 25, 2022 at 11:37 am

          I really wonder if your not a real owner and just a troll if you sincerely hope for ill will to other users.

          Like or Dislike: Thumb up 2 Thumb down 4
        • Saiful on Sep 28, 2023 at 1:05 pm

          Proton better than Maruti from India.

          Like or Dislike: Thumb up 0 Thumb down 0
  • Rubbish.

    Like or Dislike: Thumb up 8 Thumb down 0
  • Under Geely it will rebrand tu L3. Lace,Larry, Lesearch.

    Like or Dislike: Thumb up 6 Thumb down 0
  • anonymous_C on Jan 24, 2022 at 9:16 am

    “BRANDING”… oh well, atleast R3 have some publicity

    Like or Dislike: Thumb up 1 Thumb down 0
  • pomen on Jan 24, 2022 at 10:04 am

    sell car with performance parts la, do like gazoo racing…not t-shirts

    Like or Dislike: Thumb up 1 Thumb down 3
    • Brian on Jan 25, 2022 at 2:34 am

      You mean like these?
      https://paultan.org/2022/01/24/proton-r3-to-offer-modification-services-and-produce-factory-tuned-performance-models-in-the-near-future/

      Like or Dislike: Thumb up 4 Thumb down 0
      • Lets See on Jan 25, 2022 at 11:30 am

        Saying that they want to do it, does not mean that they are already doing it.

        Like or Dislike: Thumb up 0 Thumb down 0
        • Lolwhut? on Jan 25, 2022 at 5:57 pm

          But they are?
          https://paultan.org/2005/05/15/proton-gen2-r3/

          Like or Dislike: Thumb up 1 Thumb down 0
          • Brian on Jan 26, 2022 at 12:19 pm

            Not after Geely became their ‘strategic partner’.

            Like or Dislike: Thumb up 0 Thumb down 0
 

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