Proton to reschedule new model launches to 2023 to focus on backlog orders and supply issues – report

Proton to reschedule new model launches to 2023 to focus on backlog orders and supply issues – report

According to The Edge, Proton are expected to reschedule new model launches to 2023 to focus on fulfilling backlogged orders as well as resolving supply chain issues. The report, which cited a Hong Leong Investment Bank (HLIB) Research analysis, also noted that Proton had obtained enough microchip supplies to meet current demand.

Among the new models slated to be launched by carmaker include the updated Saga as well as the X90, the latter being the Proton version of the Geely Haoyue SUV (or Okavango as it is known in the Philippines). Both models have been sighted on several occasions, but based on the report, they will likely not go on sale until at least next year.

Last year, the national carmaker delivered a total of 114,708 units, or 4.5% more than in 2020. The tally was its highest since 2014 and was good enough to command a 22.7% market share, the company estimated. In terms of models, the Saga was the brand’s most popular offering, followed by the X50, X70, Persona, Iriz and Exora.

Proton, as with other car companies here, was affected by the pandemic that saw a nationwide lockdown being imposed in mid-2021, which significantly affected production and its ability to meet encouraging demand brought on by the government’s sales tax exemption initiative.

The pandemic also affected vendors’ capability to supply parts to car producers, as did the damaging floods that hit the country last year. Compounding the problem further is the chip shortage that is still impacting not just the local automotive industry, but also others around the globe.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Rakyat Malaysia on Mar 28, 2022 at 10:04 am

    Ini semua salah Covid, Putin, floods, and global shortage. Proton still mantap. #ProtonKegemaranRakyat

    Like or Dislike: Thumb up 38 Thumb down 36
  • Dong Gor on Mar 28, 2022 at 10:37 am

    ok to slow down la. no point keep selling if your after sales sucks… it’s fair to the existing customers. so i give it one like for not launching new model yet

    Like or Dislike: Thumb up 41 Thumb down 4
    • Celup King on Mar 28, 2022 at 12:42 pm

      They are not slowing down sales, only model introduction. Saga will still be the best seller and X90 is not expected to move a huge lot of numbers considering the product placement and high end pricing.

      Like or Dislike: Thumb up 19 Thumb down 4
      • Muhammad Najmi on Mar 28, 2022 at 10:01 pm

        It’s better if they just focus on those two problems first, You know lah. do not release a new model or the latest model if the problem of spare parts availability and production problems for pending orders still need to be resolved properly. Because I’m afraid, there will be further bad effects after buying and using the car if those problems have not been addressed, you know what it’s like…

        I hope that the top management of Proton reads the problems of Proton on social media (Facebook most likely) and the comments on this Paul Tan site so they can understand the situation faced by Proton X50 and X70 users…

        Like or Dislike: Thumb up 14 Thumb down 2
        • Celup King on Mar 29, 2022 at 12:42 pm

          Proton could do like Merc & BMW push cars out with lesser specs & tech but at cheaper prices, thereby keeping sales moving but not affected by certain parts issues plaguing the world.

          Like or Dislike: Thumb up 4 Thumb down 1
  • Kekuda on Mar 28, 2022 at 11:24 am

    RIP proton. Thanks for betraying fan and supporters

    Like or Dislike: Thumb up 12 Thumb down 37
  • My mum got her X50 standard after one year. Should produce more X50 standard and executive models that uses less microchips?

    Like or Dislike: Thumb up 8 Thumb down 1
    • Anonymous on Mar 28, 2022 at 4:00 pm

      It’s not up to them which variant they should produce more. If most orders are Premium, they would make more Premium. If the waiting list is too long for customers to wait then it’s up to them again if they want to switch over to the lower variants (and up to the sales rep to make that sale). Now that manufacturing is done locally leaner manufacturing is what they are going for (unlike Proton of yesteryears) since it’s cheaper in the long run. Keeping stock to a minimum, and – as lean as they practicably can – producing only what is on demand by the unit. No more, no less.

      Like or Dislike: Thumb up 11 Thumb down 1
  • DonkeyKong on Mar 28, 2022 at 4:11 pm

    Eh? Apa sudah jadi? All the sinophiles and Proton fanbois were defending them up and down, saying this is a small matter and all? Hahaha.. small matter indeed, sampai war room and now putting bigger plans on hold.. LOL.. hope the improvements to their aftersales service will be permanent and not just hangat hangat tahi ayam..

    Like or Dislike: Thumb up 12 Thumb down 20
    • Copy Paste on Mar 29, 2022 at 12:40 pm

      Copy paste: ““If you compare the volume of our sales to the number of complaints, we can count the number of these on social media,” he said during an interview last week. He said that while the noise from complaints is apparent, the majority of customers are happy, but remain silent.”

      Like or Dislike: Thumb up 5 Thumb down 0
  • Yeah…. Just been a proton yesterday to test drive and book a car…
    Waiting list is 4 months!!!

    Like or Dislike: Thumb up 4 Thumb down 0
    • NoArgumentHere on Mar 31, 2022 at 4:48 am

      Recently my parents book an Aruz and they got 3 months. However, I heard from my sister that they actually said “at least 3 months”.

      Like or Dislike: Thumb up 0 Thumb down 0
  • Muhammad Najmi on Mar 28, 2022 at 9:27 pm

    Just focus on the real and realistic problems you are facing right now, spare parts availability issues / spare parts scarcity, and production-order delay issues due to microchips and 2 years due to Covid 19. For this year just focus on both, Good Luck Proton!

    Like or Dislike: Thumb up 16 Thumb down 2
  • PlainBS on Mar 29, 2022 at 6:04 am

    If you’re in Proton, you’ll know the problem is way worse than what outside thinks

    Like or Dislike: Thumb up 4 Thumb down 6
    • PlainBS on Mar 30, 2022 at 1:18 am

      If you’re in Proton, you’ll know the problem is way worse on social media crap talk by non-owners than what it really is

      Like or Dislike: Thumb up 6 Thumb down 1
  • Steve on Mar 29, 2022 at 12:40 pm

    Chip shortages will likely continue due to Russia and Ukraine conflict as Ukraine is one of the largest producer of neon which is crucial on the process of chip.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Vicky on Jul 09, 2022 at 8:44 am

    Oder Proton X70 Mei 2hb 2022 kat JB larkin. Sampai sekarang tak sampai sampai

    Like or Dislike: Thumb up 0 Thumb down 0
  • Vicky on Jul 09, 2022 at 8:47 am

    Proton lembab. I.booking in Mei 2022 X70. July the launch néw proton X70. I still prefer the old version . But until now Proton still don’t want to.deliver or release old model X70. Lembab

    Like or Dislike: Thumb up 0 Thumb down 0
 

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