Proton targets 310k sales by 2030, 500k by 2035; number 1 in Malaysia, no.3 in ASEAN – HLIB Research

Proton targets 310k sales by 2030, 500k by 2035; number 1 in Malaysia, no.3 in ASEAN – HLIB Research

According to a research report by Hong Leong Investment Bank (HLIB) Research, Proton’s expected sales target by 2030 is 310,000 units and 500,000 units by 2035, which would put the carmaker at the top sales position in Malaysia as well as among the top three in the ASEAN region.

“We expect Proton to launch one new model per annum for the next six years, with a total investment of RM6 billon, including allocation for product development, production efficiency and capacity expansion,” HLIB Research said in its report.

HLIB Research also pointed out that Proton’s electric vehicle (EV) implementation is on track with the launch of smart EVs in Malaysia and across the ASEAN region from the fourth quarter of this year. As noted in an earlier report, the carmaker is also said to debut its own EV as early as 2025.

Proton is also collaborating with Gentari for EV development, mobility and ecosystem of new energy. It will leverage Geely’s knowledge and technology to develop its own EV range,” HLIB Research said.

Proton’s year-to-date sales tally this year at the end of September currently stands at 116,832 units, and HLIB Research expects the carmaker to achieve its fifth consecutive yearly sales growth. The previously stated sales target by HLIB Research for Proton this year is 150,000 units, which would represent a 6.1% year-on-year improvement, it noted. This will be support by demand for existing models as well as upcoming ones, with the S70 C-segment sedan due to be launched before the year is over.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Jaguh Global on Oct 23, 2023 at 4:41 pm

    Finally Proton able to compete openly without tongkat so let’s remove the car taxes and allow EV cars price below RM100K here now no need wait year 2025!!

    Like or Dislike: Thumb up 15 Thumb down 21
  • AkooIm on Oct 23, 2023 at 4:52 pm

    310k units by 2030…? That’s still long way to go…
    P2 probably reach 500k in 2025… how to become no. 1 in Malaysia then…?

    Like or Dislike: Thumb up 16 Thumb down 28
  • Ajibkor on Oct 23, 2023 at 4:55 pm

    Since I sold p1 to geely Chinas. Sky’s the limit!!

    Like or Dislike: Thumb up 7 Thumb down 1
  • https://paultan.org/2018/02/08/proton-looking-to-sell-400000-cars-per-year-by-2027-aiming-for-30-market-share-in-malaysia-10-in-asean/

    2030? Lemah.
    Didn’t they already target 200K units in 2020 and 300K units in 2023.

    Like or Dislike: Thumb up 13 Thumb down 25
    • Salesman progee on Oct 23, 2023 at 5:35 pm

      Kasi chan la. Kete banyak terbakar x siapa mau beli. Showroom tengah sunyi ni

      Like or Dislike: Thumb up 12 Thumb down 42
  • turborider on Oct 23, 2023 at 7:51 pm

    Proton should put their after sales services standard and spare parts issues as top priority before aiming for number 1 in sales which is not impossible if they can fix it

    Like or Dislike: Thumb up 10 Thumb down 25
  • ROTI CANAI on Oct 23, 2023 at 11:20 pm

    with their build quality and after sales, don mimpi la

    Like or Dislike: Thumb up 10 Thumb down 23
  • Human-Machine Interface on Oct 24, 2023 at 12:57 am

    Very ambitious for a company who still refuses android auto and apple carplay to be equipped in their cars in this century

    Like or Dislike: Thumb up 8 Thumb down 20
  • Most Proton model target B40, eh hello people sell cheap car to B40 u all complain, later B40 buy Honda u all complain, apa lagi mau ?

    Like or Dislike: Thumb up 4 Thumb down 7
    • PerMAiDANI on Oct 24, 2023 at 8:20 pm

      Tu belum lagi B40 beli mesilis & bimer. Mau menangis T20 nanti

      Like or Dislike: Thumb up 2 Thumb down 5
  • Laugh on Oct 24, 2023 at 10:15 am

    Ini macan Honda punya tagline…

    The power of dreams.

    Mimpi bolehlah…
    With the new strategy of Proton making such high profit margins, low quality and dumping ground for its unwanted engine.

    Like or Dislike: Thumb up 2 Thumb down 7
  • WooGoo on Oct 24, 2023 at 10:21 am

    Not enough roads for so many cars rolling out every year. Jam will get worse and subsidised petrol burning up into the air.

    Like or Dislike: Thumb up 2 Thumb down 6
  • Pakai persona exec jer on Oct 24, 2023 at 10:59 am

    Proton car gives u power, good handling spec at not so expensive car price. Cons : makan minyak, timing belt, banyak problem lepas 5 tahun rv low.

    No 1 in malaysia? tak boleh lah. Perodua car better jimat minyak, cheaper maintenance, less problem and good rv. Tapi kini perodua car dah merosot paksa beli benda2 kacau tak berguna macam eco idle, auto brake…etc

    Like or Dislike: Thumb up 3 Thumb down 7
  • Kanasai on Oct 25, 2023 at 4:22 pm

    For sure laku keras, buy car get free explosion package…

    Like or Dislike: Thumb up 2 Thumb down 3
 

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