Mercedes Benz is still Malaysia’s top luxury marque, according to sales figures for the first half of this year. Mercedes Benz sales went up 5%, despite sales in the luxury car segment dropping 17% in the same time period. It’s top seller was the E-class (650 units), followed by the C-class (450 units), A-class (150 units), S-class (100 units) and B-class (100 units). DaimlerChrysler Malaysia Sdn Bhd (DCM) attributed it’s success to it’s extensive product line-up as well as it’s Autohaus showrooms.
It will be interesting to see if this figures change in any way with the introduction of the more affordable CKD BMW 3-series recently. Mercedes also has the advantage over BMW in terms of product line-up, where there are no BMW competitors for models like the A-class and the B-class (shown above).