BMW Malaysia offers BMW Individual cars

BMW Malaysia is now offering more choice to BMW buyers in Malaysia now with it’s BMW Individual product range. Most of us know that in Malaysia we hardly get any choice in customizing the trim levels of our cars perhaps because of an inflexible production line designed to keep costs down. Well, if you can afford a certain few models from BMW, you can now do more than just choose what colour you want your interior to be.

Wolfgang Schlimme, Managing Director, BMW Malaysia Sdn Bhd said, “Offering Choice and Availability is and has been our strategic direction in the Malaysian market since we established ourselves in 2003. Now, with the BMW Individual product range, we raise the benchmark a notch higher – allowing BMW owners to define their high performance, premium car to the highest degree of personal exclusivity.”

Choices as well as prices after the jump provided by BMW Malaysia’s PR agency.

These are special BMW Individual colours:

• Ruby Black metallic and Azurite Black metallic which contains Xirallic® for iridescent glitter effect and extraordinary colour brilliance.
• Moonstone metallic which contains Titanium Dioxide which generates light effect that changes colour between blue and white.
• Diamond metallic: Variochrome® paint colour appears to “flip” dramatically between red and gold.
• Blue Onyx metallic which contains black pigments that are larger, which makes for an elegant mirror-like effect.
• Malachite Green metallic which contains a seemingly endless number of green hues, reminiscent of the malachite gemstone.
• Midnight Blue metallic: Then pigments contained in this finish create an iridescent effect with a multitude of dark blue hues.

Of course, with a special exterior the car has to come with a special interior as well. BMW Individual cars feature Merino leather: soft with a pleasant velvety surface and offering the best seat comfort, Merino leather is derived from high quality wool which conveys a premium expression. The thick leather with great texture is only put through a gentle tanning process to enhance its natural characteristics. The interior’s colour are colour-matched with the colour of the leather as well as the trim that you choose. Some of the trims available are two optional fine wood trims of Walnut Amarone, which provides a sense of warmth with its dark ruby red colour as well as Piano Finish Black, which uses traditional piano lacquer technology to create a high-gloss surface to exude a contemporary classical look and feel, are made available.

The new BMW Individual compositions are only made available for select model variants namely the BMW Individual 750Li, BMW Individual 630i Coupe, BMW Individual Z4 3.0si Roadster and BMW Individual Z4 3.0si Coupe.

Aimed at customers who value individuality in their cars, the BMW Individual 750Li comes in the optional colours of either Carbon Black metallic or Stratus Grey metallic with choices of attractive BMW Individual Merino leather upholstery in Ecru Light and Gold Brown as well as BMW Individual interior trim finishers of Piano Finish Black or Ash Grain Dark.

In addition to the Individual paint finishes and Individual leather upholstery, the BMW Individual 750Li also comes with Bi-colour sports leather steering wheel, special floor mats with leather piping, BMW Individual roof liner in Anthracite, new 19-inch star-spoke light-alloy wheels, Adaptive Drive, Comfort Access System, Comfort Seats and Active Seat Ventilation, Air Conditioning for rear with Cool Box, Rear TV and Monitor, BMW Navigation System Professional and LOGIC 7 Hi-Fi System Professional.

The BMW Individual 630i Coupe, meanwhile, is made unique with the offering of a choice of Ruby Black metallic, Malachite Green metallic, Azurite Black metallic, Blue Onyx metallic, Moonstone metallic or Diamond metallic. Interior wise, the Individual 630i Coupe comes with the choices of BMW Individual Merino leather in Syrah Blue, Polar Grey, Platinum, Champagne, Rust Brown or Black as well as choices of BMW Individual interior trims in Amarone Walnut or Piano Black wood, high-gloss to match.

The BMW Individual 630i Coupe also comes with added features in the form of BMW Individual leather steering wheel with wooden ring intarsia, BMW Individual roof liner in Anthracite, door sill finishers with BMW Individual designation, 19 Inch BMW Individual light-alloy wheels, Dynamic Drive and Active Front Steering, Comfort Access System, BMW Navigation System Professional and BMW Individual high-gloss Satin Chrome Black.

In order to emphasise the powerful looks of the BMW Z4 Coupe and the merging concave and convex surfaces of the Z4 Roadster, the BMW Individual designers developed choice paint finishes of either Ruby Black metallic, Midnight Blue metallic, Carbon Black metallic (BMW M Special paintwork) or Phoenix Yellow metallic (BMW M Special paintwork) for its exterior.

Interior wise, both models of the BMW Individual Z4 uses superior soft Nappa leather instead of Merino leather. The colour choices offered are Nappa leather in Champagne, Caramel, Amarone and Syrah Blue.

For a more sporty perspective, the Individual Z4 is also given New England Bi-colour gloss leather upholstery in colour choices of Phoenix Yellow/ Anthracite, Dark Estoril Blue/ Anthracite, Silverstone/Anthracite and Imola Red/Anthracite.

BMW Individual Interior Trims for the Individual BMW Z4 3.0si Coupe and Roadster come in extravagant soft nappa or optional Piano Finish Black with Leather interior trim with matching upholstery and Piano Black wood high gloss respectively.

Also available in the BMW Individual Z4 Coupe and Roadster are 18 Inch BMW Individual light-alloy wheels, BMW Individual roof liner in Anthracite, which only features in the Z4 3.0si Coupe, door sill finishers with BMW Individual designation,10 loudspeaker Hi-Fi system Professional, BMW Navigation System Professional and M Sports Seats.

The retail prices (on the road, without insurance) for the BMW Individual Product Ranges are:

• BMW Individual 750Li – RM948,000
• BMW Individual 630i Coupe – RM718,000
• BMW Individual Z4 3.0si Roadster – RM518,000
• BMW Individual Z4 3.0si Coupe – RM498,000

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