Naza Italia Sdn Bhd was appointed as the sole importer for Ferrari cars in Malaysia, and will begin operations in April 2008. It plans to invest in 4S showrooms, with the first flagship showroom to begin operations by Q3 2008.
“A substantial amount of the investment will be allocated for customer relationship management, sales and after-sales services, training, branding and marketing activities. Naza Italia will be bringing to local customers the whole Ferrari line-up, ranging from the F430 range to the 599 GTB Fiorano (shown above) and the flagship 612 Scaglietti. Our existing automotive business has enabled us to build significant relationship with the niche market which is demanding access to high quality automobiles. Our mission is to provide an experience to the Malaysian market. We plan further enhancements with new additions, innovative facilities and services, all of which will significantly contribute to the success of Ferrari in Malaysia,” said Naza Italia Sdn Bhd CEO S. M. Faisal Tan Sri S.M. Nasimuddin, who is also the Executive Vice President of the Naza Group.
Ferrari’s communications director for Asia Pacific Mr Matteo Bonciani said Ferrari considered Malaysia as an important market, and that there were 1,054 units sold in Asia Pacific in 2007. He added that Naza had proven to be the premier distributor in Malaysia, which was why it was picked to be the new sole importer. The Ferrari business in Malaysia was previously handled by Next Car Sdn Bhd.