Proton Exora

Proton has announced the name for the new Proton MPV – the Proton Exora! The Exora is based on the name of the Ixora flower, with the tagline “Keriangan Keluarga”. The name and tagline were picked by the Name The Proton MPV competition grand prize winner Norsholihan Bt Abdul Eanich, who will get to drive and own the 7-seater people mover she helped name once it is launched in April.

The company also revealed that the Proton Exora MPV will be priced at under RM 80,000 and will be available in 5 colours – Genetic Silver, Tranquility Black, Blue Haze, Pyrite Brown and Gaia Blue. In terms of safety, all variants will have at least 2 SRS airbags as standard, but this will be as far as it will go in terms of total airbag count. The Proton Exora will be built in the Shah Alam plant. Cost of development was slightly over RM 450 million.

Proton will produce between 3,000 to 3,500 units of the Proton Exora a month initially. After the local launch in April, the MPV will be swiftly exported to markets such as Thailand and Indonesia by July. We’ll see how the new Exora fares in an open market up with our friends up north against their favorite Toyota MPVs.

For more, please read some past coverage on the Proton Exora to find out more about the new MPV, expected to be powered by the Campro CPS engine. Bookings will be open at a fee of RM1,000 from this Saturday (21st Feb 2009) onwards.

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