Vehicle sales data for 2009 has been released in the US, and in the top ten list we see the usual suspects from the mid-sized saloon class and of course, the pick-up trucks. But one entrant caught us by surprise – the Honda CR-V. Perhaps Americans are rushing out of their full-sized SUVs, but still want a tall stance along with the fuel efficiency of a saloon. The number one seller is of no surprise however, having owned the spot for the past 28 years, it just won’t budge!
In the US market, only Hyundai, Kia and Subaru managed to outdo their 2008 figures in a year that was mired in economic slump. Hyundai’s did itself favours with the Hyundai Assurance programme, a one-year scheme where they will buy back a car should the owner loses his/her job. This gave peace of mind to many hesitant buyers who were unsure of their job status when unemployment is at an all-time high.
Of these three gainers, Subaru pips the Koreans to be the best performing brand in 2009, up 14% in a market that’s down by 24%. Looks like Subaru’s new mainstream positioning (away from just high-performance) is working as intended. It has to be noted however that no Subaru or Korean model managed to break into the top-ten.
See the US top-ten best sellers after the jump!
10 – Dodge Ram: 177,268
9 – Ford Fusion: 180,671
8 – Honda CR-V: 191,214
7 – Nissan Altima: 203,568
6 – Honda Civic: 259,722
5 – Honda Accord: 290,056
4 – Toyota Corolla: 296,874
3 – Chevrolet Silverado: 316,544
2 – Toyota Camry: 356,824
1 – Ford F-Series: 413,625