Bao Jun – GM, SAIC and Wuling’s new low-cost car brand

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GM has announced that they will be launching a low-cost brand in China with its joint venture partners SAIC and Wuling. The new brand will be called Bao Jun which means “treasured horse”, will produce passenger cars at an affordable price.

The SAIC-GM-Wuling (SGMW) partnership will try and soak up demand for affordable modes of transport in secondary cities and the outskirts, while big names like VW and even Chevrolet supply the demand for their cars in bigger metropolitan cities.

On the matter of the sales network, GM say that they will build it after the car is launched incorporating existing networks, new distributors and elements of the current structure. Unfortunately the company did not confirm the official release date of the car. Word is that it will be built on GM platforms, specifically the one underpinning the outgoing Chevrolet Lova. The photo below is supposedly a Wuling low cost car first seen in late 2008 but there’s been no more word about the car since.

“Baojun will complement our other brands sold in China including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market,” said Kevin Wale, President and Managing Director of the GM China Group. “Baojun will become another good example of successful partnership. By combining the best resources that SAIC, GM and SGMW have to offer, we will ensure an outstanding ownership experience for a greater number of consumers,” said Chen Hong, President of SAIC Motor.

SAIC-GM-Wuling started out in 2002 and builds a range of Wuling mini-trucks and minivans as well as the Chevrolet Le Chi mini-car. They have enjoyed record breaking sales of 1,061,213 units becoming the first automaker in China to sell more than 1 million vehicles in a single year.


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About the Author

Jacob Mathew Alexander has been a motoring nut for as far as he can remember and has recently turned his passion into writing. After spending some time in the same industry in the UK, Jacob's handy work is from a slightly different perspective.

Comments

  1. Anti Proton says:

    the car looks nice

    Reply Thumb up 8 Thumb down 3
  2. WOW says:

    It looks a lot better than the “low cost” car in Malaysia..

    Reply Thumb up 8 Thumb down 5
  3. Vincent says:

    Front look OK mar… can challen our Saga..

    Reply Thumb up 8 Thumb down 4
  4. swoosh3553 says:

    There is a Prancing Horse, now we have a Slanting Horse. Nice!

    Reply Thumb up 3 Thumb down 2
  5. nichkhun says:

    louis?????

    Reply Thumb up 1 Thumb down 13
  6. nichkhun says:

    louis ?????

    Reply Thumb up 1 Thumb down 13
  7. khunie says:

    louis de car????

    Reply Thumb up 1 Thumb down 12
  8. khunie says:

    louis??????

    Reply Thumb up 1 Thumb down 14
  9. hanifhamzah says:

    i doubt the quality is as nice as the design……

    Reply Thumb up 4 Thumb down 5
  10. TOYOTA N HONDA SUPPORTERS says:

    low cost but still expensive when enter malaysia market due to tax….so lets buy toyota n honda…we pay more beacuse we rich…if city n vios goes over rm100k, we still buy…coz we rich…only loser use cheap car….hahahaha :-D

    Reply Hot debate! Thumb up 9 Thumb down 33
    • orang_malaysia says:

      do you think that once you drive a Honda and a Toyota , people around you will be impressed , and say “look at that guy,he’s rich! driving a Honda made in Pegoh…..hehehe,lawak le lu bro.nak belagak tak agak2.

      Sub 200k is a common now….melambak..And one more , pepatah biasa orang sebut:
      “Orang yang ada macam2,xmau tunjuk sebab xmau kena copet….orang yang xde apa2 jer yang biasanya selalu sebut dia ada macam2″
      You know why? because kalau pencuri datang nak copet lu,apa lu nak heran.lu bukan ada apa-apa pun….

      relax…no offense.hahaha

      Reply Hot debate! Thumb up 24 Thumb down 4
    • acerman says:

      My sister is a manager in one of the largest IT firm in the world and had gone to Japan for studies for 5 years and she only wants to drive a Persona because its cheap, with 10k of salary every month, and she has three two/three storey houses. Tell me how do u define that mister TOYOTA N HONDA SUPPORTERS?

      Reply Hot debate! Thumb up 21 Thumb down 8
      • lorsaa says:

        your sister no taste, thats why.

        what kind of woman drives a bmw then? the one that earn 100k a month? come on.

        Reply Hot debate! Thumb up 12 Thumb down 13
        • mkrafz says:

          Malaysian car tasteless?
          what century do u live dude?
          theres alot of passion and technical skill on those ‘tasteless car’..
          i bet u even can’t afford a kancil..
          don’t talk so much if u do know anything
          plese don’t make fools of ur self.

          Reply Thumb up 5 Thumb down 2
        • Tiadaid says:

          His sister much smarter, more house more money come in through rent. Price it right and the tenant pays the house for you! Whereas the flashier the car, the worse the depreciation will hit you, in the end money flow OUT of your pocket! If you’re fired from the job at least your rent income can supplement some of your needs. Can your car supplement your life if you have no money?

          That’s why Malaysians have little wealth, got money buy flashy car instead of saving/investing and make the money work for you. And then blame the govt when don’t have money! Stupid really!

          Reply Thumb up 16 Thumb down 2
        • acerman says:

          Well, do you earn 100k a month? Answer me that smart Ass…

          Reply Thumb up 6 Thumb down 2
        • takhabis2 says:

          bodoh! ko mampu ke beli persona? tu namanya belanja berhemah, buat apenak beli bmw kalo keta tu boleh bawak ko from point A to B safely? ko ni mesti jenis berangan je lebih,mimpi bawak keta mewah tiap2 hari tapi ko hanyalah seorang mat despatch! hahaha

          Reply Thumb up 0 Thumb down 0
    • malaysia memang boleh says:

      Only uncles and aunties buy honda and toyota,nowadays we already have a better car to choose example hyundai and kia if you’re richer,then you can buy BMW,Mercedes and Audi,if you’re slightly richer than average Malaysian,aiya you can only buy Toyota and Honda ma.

      Reply Thumb up 11 Thumb down 3
  11. Neutral says:

    wah over 1 million cars within 1 year!!! off course they can make it veryyyy cheap..

    Reply Thumb up 6 Thumb down 1
    • takhabis2 says:

      made in china, of course! if not the material labour cost also very cheap maa…cannot compare to malaysia labour force…

      Reply Thumb up 0 Thumb down 0
  12. squawk says:

    They have a market large and diverse enough for this kind of brand offshoots.

    That aside, Youngman (which rebadges Gen2) is an established bus & truck builder and they’ve built some impressive hybrid buses. Wonder if Proton has any plans to work with them on a hybrid car.

    Reply Thumb up 3 Thumb down 0
    • tokmoh says:

      Yep, some rapidKL buses use China-made buses, though I can’t remember if they’re made by Youngman.

      Reply Thumb up 4 Thumb down 0
      • acerman says:

        Its because they are cheaper.

        Reply Thumb up 1 Thumb down 1
      • scottloeb says:

        DongFeng, KingLong, Anyuan & ShengLong are China buses use by RapidKL (some use by SBS in Singapore too). Not so sure whether they are made by Youngman or not.

        Reply Thumb up 2 Thumb down 0
  13. mkrafz says:

    I wouldn’t even dare to buy this car.
    even though it’s have the American (GM) DNA.
    there have been a lot of issues to consider before purchasing this ‘car’..
    quality build, safety features and overall final product..
    probably won’t even last a couple of years!.
    for goodness sake..

    Reply Thumb up 6 Thumb down 6
    • wakaka says:

      yes safety come first. no point if you have nice good locking car but you’ll ended in graveyard.

      Reply Thumb up 1 Thumb down 0
    • Chan says:

      I still have doubt on China products, something is still lacking in term of QC, I think Malaysia’s QC is better but we cannot under estimate and take things for granted…..they will catch up in 3-5 years time.

      Reply Thumb up 3 Thumb down 3
      • squawk says:

        The Chery Tiggo1.6 that’s selling here had been entered into the Malaysian Rally X in a barely modified form. It finished (in one piece) 12 out of 22 or 24 cars. I think it’s the only SUV entered. Not too bad for a China make that’s not purpose built for competition.

        Reply Thumb up 7 Thumb down 1
  14. motorist says:

    BMW = Precious Horse
    Bao Jun = Treasured Horse

    Blatant insinuation if there ever was one

    Reply Thumb up 2 Thumb down 2
  15. Finalist Imam Muda Astro Oasis says:

    Aren’t the Chinese producing cheaper car oredi.. how low-cost can it be now?? Parts boleh tahan ka?? Engine tak luruh ka??

    Reply Thumb up 0 Thumb down 4
    • paultan fan says:

      ya. now they had produce cheaper car which is you can buy with a little RMB 20, 000 (RM 10, 000) with 1.3 L engine. I thk Wuling price will be RMB 20, 000 – RMB 34, 000 ( RM 10, 000 – RM 17, 000 )

      Reply Thumb up 3 Thumb down 0
      • paultan fan says:

        In China Chery Tiggo 1.6 SUV only cost U below RM 45, 000 (RMB 90, 000) and Chery Eastar with 2.0 engine, stepronic gearbox, auto cruise, abs, ebd, 2 airbag and etc you can get as lower as RM 50, 000 ( RMB 100, 000 )

        Reply Thumb up 3 Thumb down 0
  16. jl@ipl says:

    Guys,

    When come to pricing wise, let not forget that China practising communist economy type. Government control the price, not the market.

    And, China is third largest economy after US and Japan.

    Reply Thumb up 1 Thumb down 3
  17. aboooo says:

    fuckgly car

    Reply Thumb up 0 Thumb down 4

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