Holden exports Commodore saloon to Brazil as the special edition Chevrolet Omega Fittipaldi

Holden exports Commodore saloon to Brazil as the special edition Chevrolet Omega Fittipaldi

GM’s Australian arm Holden will resume exports of its big Series II Commodore saloon to Brazil, to be sold as the Chevrolet Omega in the South American country from November this year. This niche-volume program marks the return of Holden exports to Brazil which ran from 1998 with the VT-based Chevrolet Omega till 2008.

Holden will ship over 600 units of the Chevrolet Omega, which will be represented in Brazil by racing icon Emerson Fittipaldi. The special edition car will be called Omega Fittipaldi. Fittipaldi was the F1 champion in 1972 and 1974 with Lotus and McLaren, before switching to IndyCar racing in the US, where he won the Indianapolis 500 in 1989 and 1993 and the IndyCar drivers’ championship in 1989.

Holden exports Commodore saloon to Brazil as the special edition Chevrolet Omega Fittipaldi

This year is the 40th anniversary of the Brazilian’s first F1 victory (Watkins Glen, USA on 4 October). Since retiring from racing he has become a strong advocate and an investor in ethanol production in Brazil. To sell in Brazil, a car needs to be flex fuel compliant, and the Omega will be powered by Holden’s locally-built 3.6 litre SIDI V6 engine initially capable of running on blends of up to 25 per cent ethanol.

Holden Chairman and MD Mike Devereux said this development is a step in the recovery process after the challenges of the financial crisis. “We’re really pleased to work with Chevrolet Brazil and to rebuild targeted export programs which add value to Holden’s domestic business. Holden’s Chevrolet Omega program for Brazil shows that niche export opportunities are beginning to emerge as we recover from the challenges of the global financial crisis.”

Full specs will be revealed in October at the 26th International São Paulo Auto Show, where the Omega Fittipaldi will make its public debut. More pics after the jump.

[zenphotopress number=999 album=1475]

Looking to sell your car? Sell it with Carro.

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • blackjkx on Sep 03, 2010 at 3:25 pm

    The car i difinitely buy one. owesome..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Drifter on Sep 03, 2010 at 3:25 pm

    last time my family used to hv a HOLDEN Commodore … it was a British company….very big interior….with hang gear knob… now can’t find any of this car on the road anymore….onny those with modified Toyota o Nissan engine running around….

    Like or Dislike: Thumb up 0 Thumb down 0
  • why is there no article on the facelifted commodore?i think it came out few days ago.

    Like or Dislike: Thumb up 0 Thumb down 0
  • nonce on Sep 03, 2010 at 4:38 pm

    why no article on the facelifted commodore??

    Like or Dislike: Thumb up 0 Thumb down 0
  • Holden is an Australian company before GM bought it. The commodore series designed in Australia together with the Stateman and Caprice. Never made it to Malaysian shore except Holden Lumina or Chevrolet Lumina. The current Commodore family, Calais, Omega, Commodore SS and the HSV are being sold in the middle east too.

    I hope Naza will bring these model into our market. Beautiful car indeed.

    Like or Dislike: Thumb up 0 Thumb down 0
    • BOYRACER on Sep 04, 2010 at 10:28 am

      I do really hope too.Especially the SS or HSV version.Problem will be the road tax.Huge!!!

      Like or Dislike: Thumb up 0 Thumb down 0
  • reuben how on Sep 04, 2010 at 6:44 am

    You guys who say these things in the comments above wouldn’t say it if petrol was RM 2.40 per litre….

    Like or Dislike: Thumb up 0 Thumb down 0
 

Add a comment

required

required