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Chevrolet has released a teaser image of its Colorado show truck, which will make its world debut at the 32nd Bangkok International Motor Show in Thailand later this month. The show vehicle will preview the next-generation Colorado midsize pickup truck, which the company says will build on the brand’s strong truck DNA and award-winning heritage.

Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43% of vehicles sold in Thailand. The new Colorado will go on sale there later this year.