With cold wintery weather forecast for the UK this week, and freezing temperatures set to affect many UK roads, Alfa Romeo UK thought of an unusual way to promote the Italian brand – get the Giulietta to play ice hockey!
The key was to showcase the Giulietta’s All Weather mode via Alfa’s driver selectable D.N.A. system, and Alfa teamed up with stunt driver Paul Swift and the UK’s top ice hockey team, Coventry Blaze, to create the video you see here.
In the 1:41 clip, captured solely by the iPhone 4S, you’ll see the sexy C-segment hatchback taking on Blaze star David Phillips in the Coventry Skydome ice rink, in a challenge of icy skill and pinpoint control.
In the “man vs car” battle, the fella in red delivered two cool trick shots – striking a one-inch thick by three-inch diameter hockey puck from just inside the end zone into the home team’s six feet wide net guarded by a goalie. Remember, do not attempt to drive into Sunway Pyramid to repeat these tricks, however fun it looks :)