Porsche’s upcoming SUV will be called Macan. Sounding a lot like Malaysia’s favourite pastime, the name Macan is derived from the Indonesian word for tiger. Porsche says that the tiger combines suppleness, power, fascination and dynamics – core characteristics of the new SUV.
“The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche. The name of a new Porsche has to fit with the brand, sound good in many languages and dialects and evoke positive associations,” said Bernhard Maier, Executive VP of Sales and Marketing at Porsche AG.
The Macan SUV, which is smaller than the super successful Cayenne, is a key pillar of the company’s Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Macan will roll off Porsche’s Leipzig factory in 2013.
Gee, I’m hungry!