Peugeot has released the first images and information on its new 301, a compact global sedan aimed at conquering new markets. The car is set to make its debut at the Paris Motor Show in September.
The car is the first to kick off the company’s reinvention of its naming policy, which now utilises a “1” final digit for new “value for money” conquest models and permanently fixes the names of the models with an “8” final digit for future renewals, to simplify the understanding of things. As such, models will no longer change their number when they are renewed. So there won’t be a 509, by the looks of it.
Meanwhile, the company says that the 4.44 metre-long vehicle – with a 2.65 metre long wheelbase – has been developed to adapt to various conditions and extremes (cold weather, hot weather, poor roads, that sort of thing), with a promise of space, including that of the boot, which offers 506 litres in volume.
Three powertrains have been initially announced, these being a 115 hp 1.6 litre VTi four cylinder, a 72 hp 1.2 litre VTi three cylinder and a 92 hp 1.6 litre HDI four cylinder diesel, with manual and automatic transmission options in the mix. The Peugeot 301 will be the second Pug to wear the new three-cylinder 1.2 litre VTi, after the 208.
Specific kit and features will undoubtedly be announced as it gets closer to its debut, but items already mentioned for the car include ESP, ABS, up to four airbags, remote boot opening, a MP3 audio system with Bluetooth hands-free and USB connection as well as rear parking assistance.
The 301 will make its market debut on November 1, and the first country to sell it will be Turkey. This will be followed by entry into Central and Eastern Europe, Greece, the Middle East, Russia and Ukraine as well as selected South American markets.