A tiny car making big waves in USA? One with a brand most Americans never heard of? Yes, Chrysler has stopped taking orders for the 2012 Fiat 500 Abarth in just over a month after the first units arrived in US showrooms.
Some dealers might still have stock, but those who place orders now will be put on a waiting list for the 2013 model, which will ship this fall.
The hottest 500 went on sale in the US in late April. By then, the company already had cash deposits from more than a thousand customers — about as many as it had originally planned to build in 2012, according to The Detroit News. Fiat then upped production to about 3,000 units at the Toluca plant, which is maximum capacity at the Mexican factory.
Most Americans had never heard the name “Abarth” before the brand with the scorpion logo aired a steamy Super Bowl ad featuring Romanian supermodel Catrinel Menghia. Demand also shot through the roof following rave reviews by top auto publications. Fiat sales were up by a whopping 432% in the USA last month, according to Chrysler.
“I put my deposit down back in March and I found out today that I’m being bumped to the 2013 build batch and now have to wait until mid-September,” one disappointed punter wrote on an enthusiast website.
Hot stuff indeed. Click here to read all about the Abarth 500.
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haha….love that advertisement!!
y u sold so damn expensive in malaysia!….
(T-T)..even the second hand also expensive…
expensive? if want cheap get tata nano la..
someone pls bring in fiat or seat cars officially
If FIAT still active in Malaysia they should introduce the Abarth range
In advertising, sex sells.
few ways to attract masses attention nowadays…
1) using sex to attract (usually) male
2) use brand strength to attract ‘capitalist slaves’
they can’t get those cars at an affordable price for the market here. that’s why their cars can’t sell here.
yup, sex sells.
hmmm frankly speaking i prefer toyota iq than this..
not a good lookin car, i think wil not sell well here. obviously diff people got diff taste…
This is 1 iconic car that is so cool looking….check out the dashboard… is awesome…
Tested this little cute car at Torino showroom few years back… is a beautiful piece of work…artistry in motion… cost rm135 back then… but too bad…Torino is no longer to be found
When I say tested… I tested the normal version Fiat 500L not the abarth tho…. This little Abarth will be a monster in a sheep skin…
by the way, naza sells the abarth 500 as a new car, you can buy from their pj automall showroom.
How much?
thumbs up for the hot abarth tattoo on her neck!