UMW Toyota Motor announced today that order-taking has started for the 2013 Toyota Prius c TRD Sportivo. Individual private-reg prices are as follows: Peninsular Malaysia RM103,990, Sabah RM105,886.90, Sarawak RM105,936.90, Langkawi RM98,236.90 and Labuan RM99,203.

The bodykitted B-segment hybrid gets LED DRLs, rear combination lamp garnish, a sports stripe along the lower body and TRD Sportivo carpet mats. Four colours are available – Lime White Pearl CS (RM800 extra), Silver Metallic, Black Mica and Super Red V.

For further info, customers can call UMW Toyota Motor’s free phone line at 1-800-8-TOYOTA (869682).