The Ford Figo Concept, which made its world debut in New Delhi yesterday ahead of the Delhi Auto Expo 2014, previews a new compact sedan that will not just serve India but globally as well, specifically targeted at emerging markets.
The sub-four-metre offering is closely related to the Ford Ka Concept that broke cover last November in Brazil – it’s very much the booted form of the Ka, with some styling elements revised to meet the taste of Indian consumers. The front end remains largely unchanged, with the switch in foglamp design being the major difference.
The Figo Concept features electrically adjustable power-fold side mirrors with a ‘flexible architecture’ to prevent them from being broken off if bumped by another car or motorbike, and inside, the car comes with a device dock to store, mount and charge mobile devices and integrate them into the in-car entertainment system.
No technical details were released, but you can expect that engine options will be small and fuel efficient, like that for the South American Ka, possibly the 1.0 litre EcoBoost turbo and the normally-aspirated 1.5 Ti-VCT mills currently in service with the B-segment Ford Fiesta.
Live launch photos of the Ford Figo Concept courtesy of Faisal from MotorBeam India.
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The rear is a Persona resemblance.
And Cerato front light.
Mitsu Attrage Concept Car.
Ford is really serious about “Aston Martinising” the front grille of their mainstream models – it’s either you love it or hate it.
Sorry lah Ford, here the price must be twice Proton Saga price or at least RM80K kosong spec…
front: okay, I guess
rear: proton persona??
Looks good, I can’t help but notice the rear lights resembles Proton Persona, a bit.
Will sell well in Malaysia, if priced well (which I doubt it will).
Aiyo! Why rear lights cam tu … Wondering they copy Persona ar ? Kekekeke…
another crap car coming nearer to you…
Proton copy Ford’s back side 1st lah.. Forgot whats the ford model liao.. Few few years ago..
Think its lynx or laser dunno..Saw it in UK round 2005/7 forgot..
Protong world car? LOL..here is your competitor..
why india so many cute sedans…
Malaysia is losing out…why don’t such cars make it here?
1. The new regulation 12% duty on car less than 4 metre length in India. That’s why there are TATA, Ford, Hyundai join the bandwagon.
2. The potential market justify the viability because great scale of economics instead of our market.
this looks a lot better than the tall-butt fiesta sedan, though the figo is in a different segment (smaller)…
Is it productive to launch so many new but similar looking cars into India?
Why not try the current Sabaru’s R1 & R2 800cc cars?
Believe manufactuers don’t need to spend so much on R&D & same time fast to produce to market.
proton shd try the indian market…it’s the emerging market & the most attractive for automakers wanting to launch new models…the entry to start at fleet sales, car rental, gov agencies, sports bodies. this way if we managed to sell the brand, the rest is history.