Jaguar Land Rover Malaysia has been formed through a joint venture between the current official dealers of the two brands here, Sisma Auto and Sime Darby Motors respectively. The new company is now the exclusive importer of both marques in the country, and will appoint Sime Darby Auto ConneXion and Sisma Auto as dual-brand Jaguar Land Rover super dealers across Malaysia.
“Jaguar Land Rover has delivered its strongest ever full year global sales performance in 2013. Similarly, 2013 was also a landmark year for both brands in Malaysia, with Jaguar posting its highest ever sales, more than doubling sales versus the previous year and Land Rover surpassing the 1,000 unit mark. Joint local representation of these complementary brands helps optimise local operations,” said Russell Anderson, Managing Director, Jaguar Land Rover, Asia Pacific Importers.
In the short term, existing Jaguar and Land Rover facilities (Petaling Jaya and Jalan Ipoh Land Rover centres and Jaguar Glenmarie Service Centre) will be upgraded to represent both brands. Sisma Auto, which acquired a 40% share in Sime Darby Motors’ Land Rover Malaysia, also plans to open a new Jaguar Land Rover Kuala Lumpur City Centre showcase showroom in Menara Worldwide, on Jalan Raja Chulan.
Going forward, plans are in the pipeline for purpose-built, state-of-the-art, dual-brand Jaguar Land Rover Centres in major cities across Malaysia, including Kuala Lumpur, Johor Bahru and Penang.