Perodua filed the trademark ‘Axia’ with the Intellectual Property Corporation of Malaysia (MyIPO) in February this year. Today, we’ve managed to dig up two other names that Perodua filed at the end of May – Eliana and Atrivia. Both names were filed under the same classes as the Axia trademark – class 12 and class 37, which are generally car-related. So now we have three possible names for Perodua’s upcoming hatchback.
When the Axia name was unearthed, Perodua president and CEO Datuk Aminar Rashid Salleh said it was not the only name submitted, and that Perodua had not decided on a name for now. He added that more details on the new car would be announced sometime in the second half of this year. However, these two names were filed towards the end of May, which is a few weeks after that.
The new hatchback is referred to as the “Global Energy Efficient Vehicle” for now. It will be built at a new Perodua plant next to the current one. The new plant will mirror Daihatsu Kyushu’s best practices, technology and low defect rate – we’ve detailed some of those in a visit to DKC’s Nakatsu Plant 2 last year.
The car’s upper body design will be an in-house design by Perodua using a Daihatsu platform, which could most likely be the Daihatsu Ayla’s. We’ve already seen the Daihatsu Ayla running around Malaysian roads without badges or trade plates. Perodua also showcased the car’s interior last year at KLIMS13 in the form of the Perodua GMA Space concept. GMA stands for Global Model A Segment Space.