Jaguar has joined forces with fashion designer Stella McCartney for the roll-out of its new XE compact exec. On September 29, a fleet of XEs will catwalk the streets of Paris clad in McCartney’s Superhero print from her Spring 2015 collection.
This forms part of a series of ‘Experiences’ under the Feel XE campaign. The first ‘Experience’ involved singer-songwriter Emeli Sandé, and the next one will feature British actor Idris Elba.
“It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris,” said the 43-year old.
Jaguar is set to reveal full details on the whole XE range at next month’s Paris motor show, from the 99-gram of CO2 per km XE E-Performance to the 250 km/h supercharged XE S.
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I thought NEW LANCER or INSPIRA at front…. Sorry Jaguar… my bad
I tot kena measles pulak.
ah beng jaguar