Shell has made available a pretty interesting microsite where you can explore a Scuderia Ferrari Garage and F1 paddock with a ‘Google Street View’ style interface.
The microsite was launched to coincide with a new announcement that Shell and Ferrari will work together as ‘innovation partners’ in a new agreement that will see the two companies working more closely together than ever since the two companies first worked together back in 1950.
You can navigate your way through the garage and click on hotspots to explore areas in depth. Breakaway sections allow fans to explore elements such as the aerodynamics of the car, background stories from the drivers, the cockpit, the Shell track lab and the countdown before a race.
Eager F1 fans can even walk out onto the pit lane to see how the Ferrari crew operates as they prepare for, and execute, a pit stop during an F1 race, with step by step commentary of the process from previously unseen angles.
Shell built the virtual garage based on the F1 team’s garage at the Bahrain GP. The microsite took four months to build. Using special 360 degree photography techniques, the resulting images were converted into a 360 degree experience using Pano2VR software.
Everything is built using HTML5 technology so it works on tablets like iPads which do not support Flash. The best part is the software can also make use of the gyroscope in mobile devices for navigation which means you can look around the garage by simply moving your mobile device.
Check out the Shell Ferrari Uncovered microsite.
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