Proton Cars Australia has no plans to import any extra units of the Proton Preve once it sells out its remaining stock of the car in 2016. Once all units of the Preve has been exhausted, only the Suprima S and Exora will form the Proton line-up in Australia.
As of current, local Proton dealers in the country have roughly 40 units of the Preve, which will most likely be bought up in the early months of next year. The Preve is available in three variants – GX manual, GX CVT and GXR CVT, with promotional prices currently at AUD$14,990 (RM46,622), AUD$16,990 (RM52,760) and AUD$21,390 (RM66,423), respectively.
The Preve, which was launched in Australia in 2012, represents nearly 80% of all Proton sales in Australia in 2015. Up till the end of November, Proton Cars Australia registered 397 units sold, of which 316 were Preves. This doesn’t bode well for Proton Cars Australia, with local stock of the Exora almost exhausted and new cars not estimated to arrive until the second quarter of 2016.
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they put 10 sold out 5 left 5 old stock or they put 10k sold 5k left 5k old stock…XD
Hahaha even Australia a foreign country sell Proton at cheaper price compared to made-in Malaysia Proton (foreign price more cheaper then local made price???) Even with promotion price don’t forget x3 currency exchange this’s… Proton any more excuses???
Plenty of much better choices at that price, who wanna buy Proton in Australia ?
Proton will reply you with a top excuse. “Exchange rate dah melambung ada benda yang kena import , termasuk R & D”
rakyat didahulukan…
Malaysia Boleh…
i paid my income tax, so I am not going to pay more thru protong
Between proton preve turbo at AUD14k and a corolla 1.8 at AUD16k or a civic. Or a Mazda 3. Or Hyundai elantra… Which one would you choose?
That’s a lie.
The quoted price is for 2013 and 2014 stock Prevé units. It is cheaper because the dealers have adjusted pricing in accordance to depreciation. In effect, you are buying a new, old car. The fluctuating currency rates did not effect pricing in 2013/2014.
In early 2013, the pricing was AUD$ 21,000 for a Prevé Executive CVT, the same as in Malaysia.
Don’t ask Proton, ask Ah Jib where is the 30% price reduction on car’s price as promised during election campaigns?
Must be bangsat malaysians living in australia that buy it!
Don’t label those Malaysian living overseas bought their motherland product as bangsat. The decide to own Proton for many reason. I conclude the most bangsat human is the person label others without any reason like Axe
Allah allah akhbar!!!
Pls spare him, dont hehead him!
I really don’t think so. Malaysians will buy other cars there and enjoy the super cheap retail prices against Malaysia pricing.
I believe those who bought proton cars are
1. Test drive cars / pre-reg
2. Company cars for Proton head office Australia
3. Ppl who are related or friends influenced by the dealer owner.
4. Ppl who live in the same street of a proton dealer.
5. Brave buyers. Really, really brave to try taste a Proton.
6. Buy Proton because parts can be found easily from Malaysia, and availability will last very long.
Most of the buyers are mainly gomen servants seconded there or embassy staff or other agencies. Funds will only be approved for buying Proton. No other alternative option. If Malaysians dont buy, do you expect foreigners to buy?
Simply brilliant thinking of DRB P1 overseas marketing heads… all the while bickering that P1 has problems penetrating overseas market… now not even delivering when there IS a demand. Simply brilliant thinking…! Who are they gonna blame next..? TunM n DRB P1 heads should sack themselves.
so what is the sales strategy for proton in Australia?
don’t want to sell preve, exora no stock…Just one suprema model? I am confused.
Proton should go all aggressive with the pricing and take advantage of the weak ringgit. At the same time, make sure the dealers are doing 3s services.
Making cars and selling cars are two different things…
Of course, the price is close to Honda Civic base model, people will pay a little bit more for quality.
Australian dealer can lelong the balance model. No point collecting dirt & occupy space. Better change over to Japanese dealership. As for “Potong” strategy better think whats next for coming months with those piles of metal in their yard….rakyat advise= CLOSE DOWN!
3 years only sell 397 cars? 1 month only sell 11 cars? so freaking slow sales there.
I’ve been in Sydney for a while, I have seen maybe 1 or 2 Preve since launch, 1 or 2 Exora and no Suprimas. Most common (relatively) Protons are the Neo and Savvy.
I don’t even know where the Proton showroom is, there’s no marketing presence or anything. And like someone else said, a couple of grand more lands me in Honda/Toyota/Mazda territory.
397 units sold, that’s mean in Australia, Proton car is actually a limited edition car :D
Wow. That is mean!
You all really think they want to go into Aus market? They just want a free holiday trip in the name of testing and meeting. Mana tidak? Can brag in front of friends and family during hari raya.
This is about sales not about those people.
Hahaha.. Preve sana lagi murah.
Their PM is rich but no billionaire. His rakyat can buy any car at a real price.
Bolehland PM is super rich billionaire. His rakyat are advised to bersyukur and buy cars at crazy price.
No, it’s not, the price quoted is for 2013 and 2014 stock, not 2015.
It’s a new car, but old stock, adjusted for depreciation.
Paultan.org did not highlight this fact.
Our PM Dato Seri Najib is very happy if proton cannot be sold because his enemy is the chairman of proton. Tun M idea is not working that is why people should not listen to him.
Care to explain that, guys? Low sales?
Strategy bisnes yg bagus. Menepati pepatah lama, kera di hutan disusukan, anak di rumah mati kelaparan. Kat negara org dijual murah, kat dalam negara dijual mahal… baik kau tutup aje. Menyusahkn rakyat… nak simpan duit utk masa depan pun dah jadi perit sejak proton ada… 9 tahun tanggung hutang, bila dah habis bayar brp rv yg ada?
P/s: Kata untung $500 aje… kat australia tu proton bg subsidi ke?
If Proton can sell that much in Australia, can we just request Proton move over to Australia and then we do not need to protect our local manufacturers anymore. Then there should be more room for any adjustment to the vehicle tax structure.
tak laku macam citroen malaysia
IMHO, proton is planning for a facelift model of preve. Perhaps, to include the 1.3 turbo said to be sold in Iriz as of next year to replace the NA 1.6. For the record preve is already 3 years old.
Proton Australia still has about 40 units of stocks left, enough to cover 3-5 months of sales.
I know the saying “Proton should close shop” is very over-used, but compared to the sales numbers of other car models sold in Australia, “Proton Australia should definitely close shop”.
(2014 full year figures)
Top 10 individual models (by sales volume):
Toyota Corolla
43,735
Mazda3
43,313
Toyota Hilux
38,126
Hyundai i30
31,505
Holden Commodore
30,203
Ford Ranger
26,619
Mitsubishi Triton
24,256
Toyota Camry
22,044
Mazda CX5
21,571
Volkswagen Golf
19,545
vs. all Protons
“a few hundred”.
It is proton is malaysia company?
If yes why the oversea car prices is more cheap compare to local?
Malaysian really is fool and pity cause being cheat and slash openly ,and yet has to accept it….
Haha. .. still want to increase price somemore
The proton dealer there can jual nasi lemak already.
The main reason the Prevé flopped in Australia is because of overpricing. It used to cost $21,000 for the GX CVT (Executive CVT) back in early 2013. Few in Australia would pay that kind of money for a Proton, no matter how good it is, and certainly not when there are more established alternatives and not forgetting the used car market. Now, the same 2013/2014-build Prevé GX CVT costs just $17,000. This is what it should have costed in 2013. Now, it’s too late to save the Prevé, the competitors have moved well ahead and are offering more than ever for the same prices. In 2013, the Prevé could still fight on low pricing, now it has no trump cards left.
Proton Cars Australia (PCA)’s biggest mistake is that they got cocky when they should have been more humble with their ‘new and improved’ cars. They repeated the mistake from the Waja, then marketed as ‘the BMW of Asia’… with a price tag to match. The Waja flopped in Australia too. The best selling Protons there have always been either the cheap models, or niche models. The Prevé is not cheap, and not niche. It was never going to do as well as the Jumbuck. Historically, PCA has managed to sell a few thousand units each year, but this year they will likely not meet even the 500 unit mark. It is utterly disappointing, especially when the Prevé is far better than the Persona and GEN-2 before it.
But anyway, I’m not entirely mad at Proton. I think their relaunch in Australia has a silver lining. Why ? Because Proton sent their cars to ANCAP for safety testing. If Proton hadn’t planned on launching the Prevé there, they would have never discovered their ANCAP 5-star safety rating, which led to the rise of safer Protons in Malaysia. Before the ANCAP tests, some Prevés had no ESC and curtain airbags, now, all Prevés have the same safety gear as the Australian ones. Similarly, the Exora never got 4 airbags and ESC before its ANCAP launch, now it does.
Although it’s still sad to see Proton fail so miserably in Australia. It is not going to go down well in their annual reports, and bigots have one more playing card to use against Proton now.
But protom handling better
Proton screwed Proton.
Time to bungkus and come back to papa.
Give P1 another 30 years of tongkat also no use. Time to face reality and not have wet dreams everyday of being a game changer,
betul2x onzz and a global player.
Juara kampung title also lost so time to revamp P1 starting from the top.
haiz.. another failure.
proton need to work harder and smarter.
marketing strategy is still poor and service too is poor. product quality may have improved but the CVT strategy is bad one.
better luck with the next iteration of preve perhaps may help
Donnt think proton service is poor. Market need newly fresh model with good FC and brand
proton = no money
Proton, welcome to the actual world of open competition.
Jaguh kampung that cannot survive in Australia.
Now go blame the Australians for not supporting your car like what you did here?
What a joke.
Preve need to be replaced with new model.. urgently needed.
Proton has to work harder in overseas market…the sales of other established brands also not that impressive..like Daewoo, ssangyong or skoda etc. The fact is Proton’s budget for marketing is too little. They should try real hard the make its presence felt by customers.
I live in Australia and bought a 2013 built Preve GX manual for AU$14,999, less $4000 for my old Persona, so all up only cost me AU$11,000.
For that money I think its a fantastic car! Drives and handles beautifully. Shame the engine doesn’t have more power though. I’m at a loss to understand why the Preve GXR was not offered in manual transmission. That would have made this car perfect and I believe the Preve would have sold better here. Especially, as was said, if they started off with the competitive pricing right at the beginning. This car would have gotten rave reviews. Keep that in mind for next time, Proton! ;)