Spanish carmaker SEAT, owned by the Volkswagen Group, will begin offering its vehicles in the island state soon, marking its return there after an absence of more than 10 years.
According to Singapore’s The Straits Times, Vertex Automobile has successfully obtained the SEAT franchise to distribute its vehicles there, and is expected to start doing so from July 2016. The company is also in charge of distributing Chery vehicles in Singapore. SEAT will operate out of Chery’s current showroom at 3 Ubi Road 4, with the Chinese make set to be moved to another location.
SEAT was previously represented by taxi operator Comfort Group. When the company quit the motor business in 2003, SEAT remained the only brand not picked up by another outlet. Other brands which Comfort held – Maserati, Peugeot and Perodua – found new representation.
Singaporeans will have access to the entire line-up of SEAT models, ranging from its city cars to its hatchbacks, wagons, crossovers and MPVs. This includes the Mii, Ibiza, Ateca and the Leon.
As SEAT is a part of the Volkswagen Group, most of its models utilise the Group’s platform and powertrains. However, they feature an edgier and sportier design when compared to Volkswagen’s passenger cars. Whether this will result conflict with the more well-established Volkswagen brand in Singapore, a Vertex spokesman said, “we will have our way”.
GALLERY: SEAT Ateca
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Bring on the Leon Cupra!
PROTON set to make its return to the UK in July 2035.
First step to phasing out their VW logo in ASEAN
Proton Polo 1.6 DSG anyone?
P1 Saga TFSI?
SEAT under VW group is reminder of a huge lost opportunity by Proton.
don’t forget Skoda..
Then opportunity for bashers to pin dieselgate onto P1? Wah lao! Either way, bashers winliaolor!
If seat is clever they will not spec any Singapore car with DSG.
A child was born handsome & prettier than its parent,how can it be? But carrying dna from a problematic parental disorder would be hard to seat on a comfort road.
come to Malaysia too and bring Leon Cupra 290.. also want Skoda with the Octavia vRS and Superb.. both brands are under the same umbrella maa..
I think the SEAT & Skoda should be given a try in Malaysia (the latter more like a return). The line-up from both brands, although largely using Volkswagen parts bin, are quite solid offering and have their own style.
Better dun go SG. If LSL can find hi emission in a no emission car, what wud happen on SEAT which is based on VWs which was caught in dieselgate? Toppest higherest emission ever measured in SG?
Coming here too?? Come to Malaysia please!!!
Can p1 or p2 rebadge this? Just change the logo pls,keep the rest.I’ll find the S logo elsewhere.P3?
I still keep my 10 yr old Skoda Fabia. Great handling. Nice simple interior.
But Malaysian taste is different. They like the interior bling bling. Must have a lot of colors and lights.
On a serious note, Berjaya is not able to market the Skodas below VW’s pricing. Semua mau untung besar.
too bad not available in malaysia
design is not bad