2017 MINI Seven – tribute to the past for the US market

2017 MINI Seven USA 1

MINI USA has officially introduced the new 2017 MINI Seven, a special edition that will be available for both the Cooper and Cooper S variants of the MINI two- and four-door hardtop models. The MINI Seven is a tribute to both the Austin Seven and Morris Mini-Minor, which immortalised the classic Mini look.

Boasting styling upgrades, the exterior of the MINI Seven gets a Lapisluxury Blue body colour, which is taken from the MINI Yours customisation programme. According to the company, the non-metallic finish is “the most intensive blue tone ever applied to the body of a MINI.” Alternatively, customers have the option of Pepper White, Midnight Black metallic and British Racing Green metallic as well.

Regardless of body colour choice, the roof and exterior mirror caps of the Seven are finished in Melting Silver to inject a bit of contrast. The same colour is also used on the hood stripes as well, with a Malt Brown surround. Fitted as standard are 17-inch wheels, but 18-inch ones from MINI Yours are available as an option. To differentiate the special edition from a standard MINI, there are large badges around the side indicators with ‘Seven 7’ printed on them.

The classy look is also applied to the cabin, with black leather and plaid fabric used to upholster the sports seats. MINI USA also offers a full leather option in a variety of colours as alternatives. The Seven comes with a 6.5-inch infotainment system as standard, with an optional upgrade to an 8.8-inch unit with navigation.

For a bit of history, both the Austin Seven and Morris Mini-Minor are virtually identical models. The only features distinguishing the Austin Seven from its twin, the Morris Mini Minor, were the radiator grille complete with brand logo, the hub caps and the body paint finish. Tartan Red, Speedwell Blue and Farina Grey were the names of the colours in which the Austin Seven was available in.

The first classic Mini ever produced was an Austin Seven, which left the Longbridge plant in Birmingham, UK, on April 4, 1959. A decade later, the entire production of the classic Mini was moved to the Longbridge plant. By then, the Mini had become the standardised brand name for the small car. On October 4, 2000, 31 years later, the last of almost 5.4 million classic Mini came off the production line – also in Longbridge.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • When ‘facelift 2 tone’ myvi sales still lose to iriz, P2 will ‘re-facelift’ again to this 3 tone. Then new owners can remodel their myvis to this mini, just like they did with kelisa.

    Like or Dislike: Thumb up 3 Thumb down 7
    • jotun on May 11, 2016 at 6:39 pm

      Don’t talk about 2 tone/3 tone. If not for ‘protection’, people will be buying Mini and not stupid Iriz. Shame on you, Proton

      Like or Dislike: Thumb up 5 Thumb down 1
      • U must have gotten confused between John Cooper’s Mini and BMW Mini. Go back google before u shoot yeah

        Like or Dislike: Thumb up 0 Thumb down 6
  • Small and compact is the reason why they called it a Mini. Now it’s just a big, not so practical hatchback. Shame on you, BMW

    Like or Dislike: Thumb up 3 Thumb down 0
    • Jimmy on May 11, 2016 at 12:47 pm

      Are you a potential customer?

      My wife, myself and our friends like big Mini-s.

      Like or Dislike: Thumb up 1 Thumb down 0
      • Anonymous on May 11, 2016 at 6:12 pm

        Austin wouldn’t called it a Mini if it was this big in the first place

        Like or Dislike: Thumb up 0 Thumb down 0
 

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