Toyota has announced a new global corporate initiative called Start Your Impossible, which the automaker says seeks to inspire its employees, partners and customers and connect them with the company’s core beliefs, which is the creation of a more inclusive and sustainable society in which mobility isn’t viewed along traditional lines.
It’s doing so by taking a wider view of mobility beyond cars, approaching it from a broader, more holistic perspective, with the idea being to ultimately provide freedom of mobility for all. The company says that alternative powertrains, automated cars, mobility-as-a-service and robotics should be seen as significant opportunities to move people and transform the company.
“Today, the automobile industry is clearly amidst its most dramatic period of change and during this time Toyota remains committed to making ever better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever better society for the next 100 years and beyond,” Toyota president Akio Toyoda said.
“For this to happen, we have to dream beyond conventional vehicles and create new forms of mobility that overcome the limits of today and solve the problems of tomorrow,” he added.
As it progresses, Start Your Impossible will explore transportation solutions, next-generation mobility and advanced technologies. It will also look to include a variety of programmes focused on employees, dealers and consumers, as well as collaborate with the Toyota Mobility Foundation – which was established to address urban transportation challenges and expand personal mobility for all people – in the hope of inspiring next-generation mobility solutions.
Toyota is launching a new website called www.MobilityForAll.com with the introduction of the initiative. In consultation with the National Center for Accessible Media (NCAM) in the United States, the website – which will be rolled out in phases – is built to be accessible for users with various impairments and to allow all users to experience the site and all its content.
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Impossible is nothing. Toyota developing mobility solutions to help everyone enjoy their lives, enjoy their C-HR.
Toyota is the best. Power and quality
Manufacture around the world already start with automated braking system, driver assistive or even autonomous driving technology. Toyota just figure out to put ESC in their entire line-up and now want to venture into tricycle???
I think Honda is more innovative and creative. Look at the Civic, looks so modern
Yet they cannot keep up with build quality.
Take this as a fact that we need a fresh air of innovative,creative, and critical thinking skills if we really want to be inline with other competitors. Thinking beyound is great but we should consider the need and demand of our targeted people. Look at the front look of Pirus, Altis, Vios and Camry, is there any great difference? Then compare between the new Avanza with the previous generation, see a great difference of creative design? Innova should be in the list and it is a great surprise for me after comparing the previous design with the latest design ( look it from behind )…. come on…. we are talking about competition in which the comparison between X and Y products is inevitable. The new Vellfire, Alphard and Fortuner are sparkling in terms of exterior design, the team designers should be given a credit, just the price might only fit into certain pocket of people. Nowadays, either we dare to change or our position soon changed. Is there any MPV or SUV with a great design that offering 7 seats in which the third row is suitable and confortable for adult plus with the affordable prices? If there is a company that can think out of box and produce products that change peoples’ dreams into reality, by then there is possible beyond impossible. Let Start Our Impposible by thinking out of box because the world is always spins and keep on changing.
The new Vellfire, Alphard and Fortuner are sparkling in terms of exterior design…
Sure or not?