Audi is set to debut a completely new on-the-road entertainment format and an in-car special movie theatre experience at the Consumer Electronics Show (CES 2019) next month, and both technologies of the future can readily be experienced by the public.

According to the automaker, all Audi models in the future will be broadly connected, and thanks to autonomous driving tech, occupants will have more “free” time in the car. Audi thinks this free time can be used to enjoy its next-gen in-car entertainment format, where the journey is the destination.

The Audi Immersive In-Car Entertainment, on the other hand, allows occupants to enjoy Hollywood blockbusters or content provided by streaming services, although this next-gen drive-in movie theatre is said to be available only when the car is stationary. CES 2019 is set to take place from January 8 till 11, with approximately 4,000 exhibitors on site.