Syed Zainal: 100 days in the hot seat

It’s been a little over 100 days since Syed Zainal Abidin Syed Mohamed Tahir, a former Perodua executive was appointed as the Managing Director of Proton Holdings Bhd after a long search for a new chief executive to replace Tengku Mahaleel whose contract was not renewed.

Syed Zainal briefed the media on Tuesday on Proton’s multi-pronged strategy to turn the company around. Number one priority was to improve the quality of Proton cars. Proton quality control would no longer fall under the control of the factory but will report directly to him. Syed Zainal will be giving special attention to this thorn in Proton’s flesh. A minimum of 50 technical staff will be sent to dealers and service centers across the country to obtain feedback from customers on Proton cars. In line with the new consumer focus, delivery of Proton cars will also be done at the customer’s convenience. More customer get-togethers and activities like competitions and car clinics will be organised to build good customer relationships.

As for future models, Proton will be building a mix of self-developed cars as well as cars developed in collaboration with other car manufacturers; i.e using their platforms. These new series of cars would be developed based on consumer feedback – what people want instead of what the company feels the consumer wants. I know this is a very common rant about Proton, a lot of people think the company was executing the previous CEO’s personal dreams and building Mazda-like cars which focus on sportiness instead of building people cars focusing on convenience and fuel-ecnomy like say, the Honda City.

Proton is also going to the source for most of it’s suppliers of raw materials and non-automotive components. Right now there are 1700 non-automotive suppliers, supplying items like office equipment. As for automotive components, the vendor count will be reduced to 20-30 vendors from the 328 part vendors and 3000 sub-vendors currently. Proton’s 14 logistic providers will also be reduced to 3. This does not mean the other vendors will go out of business though, as likely the few vendors that Proton deals directly with will be outsourcing some business to the other vendors. Kind of like consolidation in a way, but not there yet. Encouraging though. Proton only has a deal with QC issues with a few vendors, and let the vendors deal with the sub-vendors. Sounds like cutting a lot of headache from the process.

As for export strategy, Proton realizes it cannot rely on the Malaysian market alone. Proton wants to penetrate the Indonesian, Chinese, Indian, Pakistani, Sudan and Saudi Arabian market. As it is currently, Proton only managed to fulfill about 65% of it’s overseas orders because of certain issues like delays in parts supply and agreements. Those issues will also be addressed. Immediate new markets for Proton are the Thailand and Indonesian markets. Thailand would prove abit tough, as the national car there is basically Toyota, and pick-ups (Proton does not have a model in this segment, the 1.5 litre Arena really shouldn’t be taken seriously) are also very popular there. Existing markets are in United Kingdom, Australia, Singapore, Taiwan, West Asia, North Africa and South Africa.

This should provide you with a basic outline of Proton’s plans to go down the recovery path and stay competitive. Syed Zainal seems to be walking the talk… don’t forget it’s been only about 100 days since he’s been appointed to office.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.



  • Fairman (Member) on Apr 28, 2006 at 3:37 pm

    Syed Zainal, well done !

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  • cbljkkj (Member) on Apr 28, 2006 at 4:16 pm

    This is fantastic news. God Speed Syed Zainal. If your goals and intentions and efforts are indeed true, you have my vote. The Rock isn't the people's champion, its this guy!

    Finally someone who understands us. Deliver us from misery.

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  • cratzelogy (Member) on Apr 28, 2006 at 4:59 pm

    Doing it in Perodua management style…. let see what he has got somemore.

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  • go_go (Member) on Apr 28, 2006 at 5:00 pm

    keep in mind that he only been on the seat for 100 days…i hope it could be more in the future… i hope others will give Syed Zainal chance to do his job before staring bashing proton again… if the proton's next car still bad, then you can bash or make some review out of it…

    for car market nowadays, i think people starting to realize that economical is a crucial factor… if the new proton-lotus low end sport car will be developed, not many people will in favor of it (only my opinion)

    i think proton should come out with more cars that more economical….

    a little out of topic, why hybrids cars were not in the malaysian car markets?

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  • pycazu (Member) on Apr 28, 2006 at 5:12 pm

    I'm looking positive on this and must give thumb up for him. Reducing the suppliers a must go process, rather than wasting time negotiate with so many vendors, u just need to ensure those main suppliers providing parts with good quality. It's save much more time and efforts to do many other jobs.

    Keep walking the line, we knew he have a direction where is the right way to gear forward. A good thing/product must come from a good top management, but not limited to as employees are doing the jobs indeed.

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  • kendo (Member) on Apr 28, 2006 at 5:17 pm

    i think proton and rakyats can

    enjoy sruvival, and decent car life,


    it follows the


    holden-GM way"!

    I don't mind at all.


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  • handsfree (Member) on Apr 28, 2006 at 5:20 pm

    Syed Zainal…. well done…

    u have my support.. i still got 1 proton car…..

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  • motorhead (Member) on Apr 28, 2006 at 5:20 pm

    I always welcome good initiative from proton… Even though I am not agree with our current NAP, but positive steps from proton is appreciated, bcoz there’s still hope for us to get quality cars and at the same time gives our auto industry towkays cari makan..

    My message to MD Syed Zainal, keep producing quality and solid cars like SAVVY… AND PLEASE PRODUCE SAVVY SEDANS NEAR FUTURE.. I really like Savvy’s front look and the solidness… I want my beautiful girlfriends sit and pose on my car.. they cannot sit on soft cars like myvi or kancil…

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  • shikamaru5314 (Member) on Apr 28, 2006 at 5:24 pm

    Please dont. You must remember what happend to Mazda before this zoom-zoom thing. they lost their way as a company and not id themself form others. as a result their market suffers. What I hope is to Proton dont forget to put the Lotus DNA to all their cars. Just like Mazda now (mazda 6 and 3). The fun factor must be there, or you become soulles.

    Take a look at this article about Mazda on how their lost their way.…

    and it takes a foreigner to steer the Mazda philosophy back to Zoom zoom

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  • triplesaber (Member) on Apr 28, 2006 at 5:34 pm

    Yeah, this is a good news indeed. And i agree with motorhead, im one of the few ( i think ) who think that the front of Savvy looks cool! Only one thing that keeps me from buying it (if i want to buy it) is the rear part is ugly and space is really limited, even for a 5 feet 7 inch guy like me.

    If Proton can finally produce cars that can compete with the giants w/o blind help from the G, then I can give it a thumb up.

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  • TheMachine (Member) on Apr 28, 2006 at 6:38 pm

    The vendors to be reduced …….. or is it all the lousy crappy vendors merged into one bigger vendor – yeah at the end less "vendors" but it's all the *&^* same Quality issues ….

    Are they willing to cut them off ?? Let's wait and see ….

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  • biggie (Member) on Apr 28, 2006 at 6:42 pm

    the msg between the lines are: smaller vendors do not have money to upgrade their equipment to meet the current standard – some even operating the 30 yr old machine donated under Malaysia Japan govt to govt program. Thus merging give them the much needed capital.

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  • bummerboy (Member) on Apr 28, 2006 at 7:15 pm

    i applaud the optimism. But being Malaysians, don't we already know better that talking big does not equate to proper execution?

    good thing he has narrowed down the issues and put up a plan, but let's see things will be done in the next year or so.

    personally, i like the look of gen2, the front end of savvy, the interior of waja, the gti mod mitsu engine, seats of perdana, etc etc. but these things dont add up to making a good ( dont even wanna think about greatness here) car company.

    come on people, what do we think are the cars proton need to make? since now that proton wants our feedback, perhaps it is time we think about it too.

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  • daze (Member) on Apr 28, 2006 at 7:44 pm

    Should they create a customer feedback form..

    wat the customer looking for..

    maybe some free idea of wat next national car can be..keke..

    Waja CHasis. Redesign the boxy outlook.!!

    E01 engine.

    Make a coupe outta it will be great.

    guess that will be quite a good and powerful car liao.

    maybe can try thier luck in GT race too with d E01.. haha..

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  • sQew (Member) on Apr 28, 2006 at 8:09 pm

    Need to know what his plan next – but for the meantime – he's done his part pretty well at this time..

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  • HatukNgkau (Member) on Apr 28, 2006 at 8:40 pm

    laying out the plans and course of action is a good start, yes, but until something is ACTUALLY done, something SOLID that all of us can see, i will still reserve my skepticism.

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  • Hilmax (Member) on Apr 28, 2006 at 9:19 pm

    If NATO only, it means zeros. Need to give change to new management…

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  • TheMachine (Member) on Apr 28, 2006 at 9:42 pm,2086…

    Mitsubish cuts prices by 20% ……..$27,990 for the 380 model as claimed by fellow bloggers to be the Perdana replacement model.

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  • Joe Ooi (Member) on Apr 28, 2006 at 10:18 pm

    MD SZ among other thing have to address the following Proton pressing issues: –

    1. Overcome prevailing bad quality in car component(s) like power window, absorber, bulbs, aircon, etc on existing products.

    2. Cease production for aging model(s) like Iswara, Wira, Perdana and/or "lousy" model like Juara.

    3. Lack of new model(s) – Come out with totally new model(s) which meet the customers expectations in term of quality, value for money and lowest price.

    4. To enter into parnership or "strategic alliance" with big player similar to Perodua arrangement.

    5. Do not depend on G to act like sugar daddy by introduce blood sucking NAP, and expected customers to act like sugar mommy to buy its inferior but relatively high price product(s).

    6. No single models in Proton range of products is able to achieve economy of scale – the minimum volume to be produced in order to achieve lowest cost per unit.

    7. Proton R & D and resources is limited in term of truthfully come up with new models, but rather limited to restyling, replacement or adoption of other manufacturer old models with modifications to be introduce in Malaysian market as "new".

    8. Proton geographical market is limited to domestic. In term of export market, which is suppose to be its future survival, Proton is unable to face the stiff competition from the like of Toyota, Nissan, Honda, Ford, Hyundai, Kia, VW, etc. in all aspects, e.g. price, quality, technology, etc.

    9. Volume play important part in mass manufacturer. Proton sales volume is less than 200,000 units per years. To be on par with world class players like Toyota or Mecerdes, both of them selling car for around 8 and 3 Millions respectively.

    10. In Korea, Hyundai control around 70% of domestic market at lowest price and export around 70% of cars, also at lowest price. If this is use as yardstick, Proton shall achieve around 300,000 domestic sales (around 70%) and export 70% car. That means, by "Hyundai success standard", Proton shall produce approximately 1 millions cars per year in order to be sucessful and sustain its existence WITHOUT NAP! This is the minimum Proton have ot meet in order to exist and survive in the open market.

    11. To change the corporate mentality from "xenophobia" to world class professional multi-national corporate entity. Remember Merc-Chrysler doesn't make Merc become less German and Chrysler less American. Even VW-Skoda alliance doesn't make Skoda less Chez.

    There are so many pressing issues currently SZ facing and present effort is limited to item 1 only. Can SZ pull Proton out from doldrum? MD SZ can set direction, can lead, can manage but definitely on macro view, Proton will fail SZ misery!

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  • kody (Member) on Apr 28, 2006 at 10:36 pm


    Joe Ooi said, MD SZ can set direction, can lead, can manage but definitely on macro view, Proton will fail SZ misery!

    yup… total agree with Joe Ooi's comment. The working habits already there for decades…. it is not just release some news to public then overall will become excellent. But from my guess, if still maintain TM as MD… then i think maybe P1 will need to shutdown the business pretty soon… then we will free from the NAP… TM i miss u to become P1's MD. :) P1 have a lot of news explosure to media, it is a way to change & let people know P1 is aggressively make changes. How well is the changes… time will probe….haha

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  • goingberserk (Member) on Apr 28, 2006 at 11:34 pm

    I believed SZ's hands sort of tied. Implementation changes and revamp the operational as well as organisational function of P1 are tough as it gets and it is like trying to cut across a mountainous terrain with only a hammer and a chisers. I wud certainly believed no organisation in the world wud change overnight. Setting targets, policies, control is 1 thing but to achieve that in a reasonable timeframe without severely jeopadizing P1 further is another issue. Profits will definately be eroded further during the implementation process and its reserves declining rapidly. How is P1 going to step up new production after revamp ?. Is P1 going to seek borrowings to enhance is production capacity ? or seek alliance ? . How much more $ P1 needs to get it on par with other major car manufacturers?. FYI P1 's reserves of RM 1.5billion is built up over a period spanning almost 20years. That can be wiped out in a matter of months this revamp process. I hv no doubt of SZ intention of turning P1 around but my question is CAN PROTON SURVIVE THIS CRUCIAL PERIOD WITHOUT G 'S SUPPORT ?. What happened if during the process of revitalisation of P1, P1 becomes incapacitated due to lack of $$ ? . Who is going to bail them out ?. All this can be avoided if the P1 had taken cue from public outcry many years back. LET THIS BE A LESSON TO ALL GLC !!!

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  • Joe Ooi (Member) on Apr 29, 2006 at 12:02 am

    Proton problems are not, and cannot be overcome by merely carry out quality campaigne! The most contentious issue and big question is can Proton Survive in Open Market? We look at Price Comparative Analysis – “Closed Market in Malaysia vs. Opened Market” in US.

    Fundamentally, any national project undertaking shall strategize to create wealth to nation, but for Proton case, it is indeed become liability to the taxpayers’ money. From Proton inception 2 decades ago, huge sum of taxpayers’ money already poured in as capital expenditure for setting up this national car project. Two decade later, the taxpayers, especially car consumers still have to “subsidize Proton” in the form of paying prohibitive taxes to imported car (i.e. with intention to make it out of affordable to most of consumers) in order to enable its inferior product saleable and make it profitable. To be more precise, this could say “Proton’s profiteering” through “force selling and force buying” in-equation, not based on a “willing to sell and willing to buy” basis.

    Is Proton become liability to the nation due to vindictive automotive tax-phobia structure? In order to justify this statement, the basic methodology employed is limited to conduct price comparative analysis between our close market and open market. In this case, USA is the most appropriate candidate to be chosen, as this country has the most liberalize laissez-faire economy, including automotive sector.

    Purchasing Power Parity (PPP)

    a. PPP for Malaysia: US 9,700.00 (2004 estimate): 1

    PPP for US: US 40,100.00 (2004 estimate)

    Ratio of PPP: 1 (M'sia): 4.13 (US)

    The summary of comparative prices analysis for small and midsize passenger cars between Malaysia closed market and US open policy can be shown below: –

    A) The comparative prices analysis indicated that on average (for those small car segment below 2.0L – Waja, Gen-2, Civic, Corolla Altis, Sentra, etc.): –

    – Hefty tax resulted in imported makes higher by 60%.

    – Proton products are over-price by 24%.

    – The over-price local car diluted PPP ratio from 4.13 to 5.13

    B) The comparative prices analysis also indicated that on average (those mid-size car segment normally above 2.0L – Perdana, Camry, Accord, Cefiro, Optima, etc): –

    – Hefty tax resulted in imported makes higher by 111%.

    – Proton products are over-price by 68%.

    – The over-price local car diluted PPP ratio from 4.13 to 9.53

    The price comparative analysis is clearly shown that on average, the Purchasing Power Parity (PPP) for Malaysian compare to US in small passenger car sub-sector is diluted from 1:4.13 to 1:7.12. In other word, there is “regression” of PPP for Malaysian to acquire auto given current pricing policy. This also indicated the Proton makes when compare on “open market and fair price” basis between Malaysia and US for small passenger cars is on average over-priced by USD 3,121.

    For midsize passenger car, on average it is over-priced by USD 11,431 and PPP is increase from 1:4.13 to 1:9.53. Therefore, the existing NAP and “tax-phobia” structure is a “total lost-lost situations”; either to the consumers who suffering the most by compelling to pay more, or the national car projects (Proton, Perodua, Naza and Inokom) are economically not viable, whose products are not cost effective and do not achieved economy of scale.

    Consumers have to fork out on average RM 2.42 Billions per annum (or RM 202 Millions per month) from 2000 to 2004 in order for Proton to achieve in aggregate 920,590 passenger cars sales to make profits of RM 3.11 Billions for the same corresponding period! If in open market, Proton would face with massive debts in aggregate of RM 9 Billions for the same corresponding period, sure get annihilated! This is for 5 years period only, but for Proton, its over-price practice already causes huge economic cost to consumers totaling RM 12.11 Billions. With this kind of probable financial standing under open market, then it is understood why “Local-Class Joker” like Proton fight ferociously until to the “last drop of blood” to maintain the current NAP’s preference and automotive tax-phobia structure. However, maintaining current status quo means consumers are get suck until “blood of last drop”!

    How about prohibitive sum consumers have to pay for imported makes and other local players like Perodua, Inokom and Naza range of products? If all cars were calculated, the economic cost on “over-price” due to “Machiavellian’s tax-phobia” is around RM 8.66 Billions for 2004 alone? How about for Proton’s existence period of 20 years ++? The sum involved should be added “Billions exponentially”? Perhaps in excess of well over RM 100 Billions! There are many questions marks and definitely a whopping sum by our national standard! Where to put our national pride and dignity with so call national car projects? If the government did not embarked on Proton project, with this huge sum of money collected over 20 years, there are no problems for the nation to secure not only enough, but perhaps surplus funds to build many highways like North-South, Central Link, East Coast, LDP, SPRINT, SILK, Penang Bridge, etc for motorists to use at all time TOLL FREE!

    Finally by revealing this “conundrum”, that is to say and it is not difficult to see why the former Prince CEO, and even current Proton’s management fight dearly for government preference consciously knowing very well that it is sure a die game if this leverage is not extended. Against, there is nonsensical economic benefits “to squeeze the consumers to the last drop of juice” in order to enable Proton to continue its controversial existence!

    However, looking back to former Prince CEO’s press interview (27 June 05) with Oriental Daily News, could harangue on almost anything with rambling statements: –

    1. “He criticizes the government for killing Proton and the national car industry due to its opaque policy on the national automobile industry.”

    2. “He says the government is fighting a blind battle in which it has failed to differentiate between foes and friends”.

    3. “Furthermore, “he challenges the country that, if the government and the people do not treasure Proton, the company can fold up and be taken over by foreigners at any moment.”

    The rich in defiance and bitter recrimination statements with too much lips service but little effort not worthy for renew his employment contract! At best, it is a cocky egocentric viewed by former Prince CEO as ignorant on its own problems (e.g. inferior quality and outdated products) and did not response to market reality (i.e. open policy). There are no questions on government opaque policy, nothing to do with fighting a blind battle or do not treasure Proton! It is Proton’s “self-inflicted wound” by not be able to become competitive, couple with lack of R & D, innovations and bad quality image is the real causes of its calamity.

    AFTA and recent FTA with Japan lead to our government commitment to reduce automotive sector taxes on or before 2015. If this is an indication, Proton has less than 10 years to prepare to face a level playing field in its own home turf. However, Proton sure demises from market if it does not change from its current structure to become competitive and cooperate with foreign partner to achieve sustainable long-term growth. NAP core objectives should be maintain but require embracing more open policy without preference to any one automotive company. Also current petulant and treacherous automotive tax structure won’t stimulate long-term growth in car industry as well as deny the consumers enjoy better products at fairer price. In addition, it is a “disservice” to the consumers as it diluted their purchasing power.

    Looking back to well-known economics historical background; Adam Smith (1723 – 1790) is the proponent of modern economic thinker. In his published work titled “The Wealth of Nations” (1776), the most significant contribution is the championing of free trade and modern market economy that are prevalent in our democratic world today. Present FTAs like WTO, NAFTA, EU, AFTA, etc. all gear toward this directions. For our current closed market policy for automotive sector and preference to national car is “contrary” to the very fundamental ideas as profound by Adam Smith! Will Proton set a precedence to become Adam Smith “sparring partner” and someone from intellectual circle will publish “The Liability of Nations (20??)”? Current “rebellious” closed market automotive policy may at least set the clock back to two century if what Adam Smith’s argument is applicable!

    Karl Marx (1818 – 1883) is the social scientist and philosopher. He is the most influential socialist thinker. In his remarkable critique of political economy, he is in favored of central planning and the economy is in the hand of government. Private enterprises should not be allowed as it will create social injustice, in which the rich (owner of enterprises) will become richer and the poor (workers) will become poorer. Currently Proton position as GLC entity neither contributed to the nation’s wealth (i.e. liability) in real sense nor creates social justice (i.e. unfair pricing). This is because the more outmoded and inferior cars crank out by Proton, the more liability the consumers have to bear in the form of unfair prices due to taxes (Proton or imported as well) in order to sustain its existence. Hence, the consumers by itself will relatively become economically cheaper commodity (i.e. diluted PPP). Karl Marx recognized that capitalist system is more efficient but argued that central planning is more fair, albeit to achieve social justice. However, our today closed market automotive sector with preference to Proton create this scenario: “There is more efficient disproportionate distribution of miserable to consumers and more fair sharing of liability toward nation”.

    John Maynard Keynes (1883 – 1946) is a Cambridge University young economist thinker. During great depression of 1930s, his far-reaching idea of Keynesian approach is “to save the economy by government intervention without abandoning capitalism”. Governments should intervene especially to save financial institutions. This idea is in contrast with economists before him who were pessimistic and intoned it will never work. For young John, the recessions and depressions in economy is not permanent problem of the nation but looking forward into future, it is cyclical in nature. This lead to his radical idea that governments should take drastic action, including borrow money for spending frenzy in downturn to rejuvenate the economy. Later it will become nation’s financial headache, as there is unpleasant reading on debts, normally repay via revenue generated during economic boom. In Proton case, unfortunately its calamity is not cyclical, but “born handicap” by economically not viable since its inception. Any further use of taxpayer’s money to sustain Proton or treating consumers as “cash cow” to buy its over-price products in order to make it profitable and maintain its contentious existence is “unpleasant encountered”.

    Proton’s past inception, current and foreseeable “cancerous” future existence (if that is the case) resulted in used of RM Billions tax payers money to implement it in 1980s, customers start to “subsidize RM Billions” on its products since earlier of 1990s until present in the form of “over-pricing” (including high price for imported makes), and government have to adopt policies not in the sprit of FTAs including automotive tax-phobia structure in order to support its controversial existence. Any national project, like mighty Petronas, should contribute revenue to government, benefits the peoples, creating job, social opportunities, nation building and preferably achieve high stature on international level. There are still many blue-chip companies in our corporate world like Maxis, Astro, AirAsia, Public Bank, etc.

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  • Pentan Sakua (Member) on Apr 29, 2006 at 1:28 am

    From my experience delaing with Japanese company in Malaysia, they usually have local people to do middle level management. They will bring in their own people and put them in each department as CONSULTANT. So, all in all you can see loads of Japanese consultant in every department. What makes you all think that SZ is the guy who is pulling all the string in P2 and transfrom it into a money making company with good quality product and excellent service?

    I bet they only put SZ in P2 as their so call "MIDDLE LEVEL MANAGEMENT GUY" and all their Japanese "SO CALL CONSULTANT" make all the decision.

    These so call CONSULTANT have more power than the local MD or Senior Manager or Department Manager. I have seen it.

    By taking SZ over to P1, do you think he will be able to make any good and precise decision? The Japanese through their vast business empire and experience and know how have the ability and resources to make good decision. With only a handful of years at P2, do you all seriously think SZ can make any difference at P1?

    P1 is basically a G company. Have you all see how G people works. Masuk pukul 8, minum teh sampai pukul 10, lunch pukul 12, relaks sampai pukul 1, minum teh pukul 3 sampai pukul 4. 4.30 cuci tangan, pukol 5 chow.

    At one of my customer, which is a Japanese Company, Masuk pukol 7.30, minum teh pukul 10. 10.15 masuk kerja. 3 minuted before 10.15, they announce thru PA system, waktu rehat sudah habis. Sila kemaskan meja, dan kerusi dan balik ke tempat kerja semula. Lunch only 45 minutes. Any staff left after the hours, their name will be jot down and pass to HR for warning letter. 3 times warning letter, you balik kampung tanam jagung.

    Can SZ or any other GLC implement this? All QC station will have one Japanese Consultant. Not even a tiny weeny scratch can escape them. QC issues are dealt with seriously, even their HQ in Japan will get involve. This makes the local people more serious and perform better.

    Do you see all this a G department or GLC? I do not think so. To me SZ is only the middle level Management in P2. He doesn't know why this and that decision are made. He only knows how to execute them with proper screwing from his Japanese Boss. Regarding QC issue at P1, who doesn;t know it? Everybody knows about it. Even TM acknowledge this issue. Why can't he tackle it earlier? For me the main reason P1 problem is that it is run like a Government Department. In the G, it is not easy to sacks a worker, worse, there will be political implications.

    To SZ, if you want to change P1, make sure you have BIG BALLS and ready to SCREW and FUCK your own BOSS, otherwise, just sit there, take your salary and wait for the day, they kick you out.

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  • Joe Ooi (Member) on Apr 29, 2006 at 1:59 am

    Info from Proton's "Whristle Blower": –

    Quality campaigne – design to boost sales and clear 2005 stocks!

    Press announcement on "strategic alliances" – design to prop up Proton share.

    Press announcement on "new models" – design to please G that something is being done and "keep them in newspaper radar screen".

    Both also desperate acts but with limited success (perhap failure) in an attempt to mitigate P1 falling fortune!

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  • stephenstreets (Member) on Apr 29, 2006 at 2:45 am

    At last Proton's blending in the customer crowd.

    Please Oh Please let them make a great +reliable+fast car

    Not Another Perodua Clone,daihatsu clone, etc.

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  • StingRayINC (Member) on Apr 29, 2006 at 3:04 am

    Now that's the money worth spending for this guy, That's the kind of guy we want not that two useless fella that only knows how to bark…kakaka

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  • motorhead (Member) on Apr 29, 2006 at 3:41 am

    Whoa.. Joe, dasat la…But.. it just business.. its nothing personal… everybodi want money in any way or another.. including P1, the datuks, LHND, towkehs, operators, floor sweepers working in P1 vendor factories and ah moys oso (datuk china dolls).. its macro.. difficult to turn back… mission impossible 4..,

    Same thing like how stupid Bush got involved wars in the middle east.. Or Micheal Jackson case with minors…..

    But Joe, u r best if working with ACA…

    ps:If you cant fight them, join them!!! hehehe… I WANT SAVVY SEDANS..with AMT, of coz…

    *This is my imagination only…

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  • kenfresh (Member) on Apr 29, 2006 at 3:51 am

    For some strange reasons, I was rather touched reading all these comments.

    In the past, we thought all the rakyat know was to bark at anything. Had no mercy in expressing their thoughts over Proton.

    Today, everybody gave P1 a thumb up, a chance to once again prove themselves. P1 should count their blessing for such great forgiveness from the people who has been paying obscene money every month for a hopeless piece of metal that cost more to maintain than to own.

    Is it that hard to make good cars and ensure quality?

    Come on Proton, do it right this time. Be the real pride of our nation, your people will stand by you.

    The M&M duo can continue to justify that Proton did great, we as rakyat know better because we actually DRIVE one. Proton quality sucks, there is nothing M&M can say to convince us we've done great. bullshit.


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  • kendo (Member) on Apr 29, 2006 at 3:53 am

    PROTON, and other national cars projects,

    are a re-sheffling of MONEY schemes by the ex-oldMAN,

    on nepotism and cronism mechanism.

    Under 20 odds year of PROTON since 1980s,

    proton only contribute RM 2 BIL tax!

    BUT, rakyats force to OVERPAID by

    RM200BIL !

    for protons cars and others types.

    what a HUGE SIN!

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  • kendo (Member) on Apr 29, 2006 at 4:16 am

    In addition, PERODUA is equally disappointed.

    the MD said" they are no LAUNCHING new model till 2007!"

    where on earth you have a CONTENDED player,

    who are making easy money in a near-monopoly market saying such statement!


    kancil is dead, NEW kancil model is out,

    Kembara is aged, new model already out,

    shouldn't perodua starting rolling out these 2 NEW models? come out with 1.5 sedan etc..? why wait?

    (they just want to make easy money, from rakyats, on Myvi.

    ..that we are overpaying by RM10K!)

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  • Joe v2.0 (Member) on Apr 29, 2006 at 4:42 am

    i'm no proton die hard fan but its been only 100 days for this guy to be in proton. To change something big in just a mere 3 months + in a GLC where the board directors/ share holders are, you know who, I reallly think this is not possible. All in all if this guy manage to solve the quality prob in proton or at least reduce it in a large margine, i do really think, that is a huge achievement.

    I mean like, forget about more Rnd on supercars, forget about spreading your market globally, forget about making new models every year first.. who the hell is going to buy a proton if the main issue is still not solved? good example is gen2, a new model isnt it? technological with own engine with decent power and good suspension system isnt it? have been marketed to others country eg the UK isnt it? but what's making it being so scruitinized by even our own people? what else, the built quality la guys. For me i rahter take an old model car with good qulity rather than take a uptodate design car regardless of any brand with fancy stuff but to bare the brain pain of stupid quality problems every single day.

    just my 2 cents.

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  • NeedGoodCar (Member) on Apr 29, 2006 at 7:22 am

    I think people at P1 and the administrators in CarTaxLand should visit this Blog and read what we all have to say here.

    This is what I have to say:

    Bravo, P1, do whatever that you deem proper BUT do let the playing field be levelled to all the aspiring auto players in the Bolehland.

    Cliche : Mazda 6 selling about RM80,000, Vios and City about RM50,000, take a look at Brilliance Auto's Junjie….

    NeedGoodCar at reasonable price.

    Stop making people at Bolehland to suffer from having to live with substandard products at rediculous dear price.

    Enough said.

    Happy Labour Day to everybody here who is earning salary. I share your pain too.

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  • bolo (Member) on Apr 29, 2006 at 6:18 pm

    I think Syed Zainal is the probably the last hope that Proton has. He talks and acts like a CEO fighting a crsis should. If his reform fails Proton will be condemned to be the next Hindustan and Syed Zainal himself will be a very convenient scape goat. I will say his reform can only go as far as his boss allowed. We shall wait and see.

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  • shooter (Member) on Apr 29, 2006 at 9:38 pm

    its amazing how many back seat drivers we have in this country! no wonder we cant move foreward

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  • DAN (Member) on Apr 30, 2006 at 2:52 am

    now then there play a Indian movie all what movie have all the scrip there have , is like that.

    if that the way what a Malaysians patriotic there have!.

    if that the way, 10 years for now also get no used, only talk n act like there know ,but do nothing to our country, at the back only know how to get a spoon feeding ,protect this protect that for there own kind .

    by the way we all r Malaysians , so who protect who. is that good for our country o good spoon feeding to there own minority.

    hope what there talk there will do good to our country.

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  • nissan130Y (Member) on Apr 30, 2006 at 3:53 am

    nothing to say..just wait and see.. election coming. vote well everybody!!!!

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  • kendo (Member) on Apr 30, 2006 at 6:48 am



    or merge with toyota/ GM/VW,

    open the markets,

    all RAKAYTS are HAPPY..

    ..& SAFE

    with good quality,


    REAL CARS!!!

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  • kendo (Member) on Apr 30, 2006 at 6:50 am




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  • altis_fan (Member) on May 01, 2006 at 6:10 am

    Proton…. such a big name before with good image.

    But now, Proton your image is so dim because of questionable

    quality standard of your cars, and disputable after sales service.

    You have to bring-up these 2 factors in order to gain back

    customers trust.

    Do your study all customer claims from previous models.

    Have you seriously taken care of each of your customer by providing

    after sales service? How is FOC replacement part for design mistake such as

    power window, bumper drop, etc?

    Have you study customer needs for future model so that you will

    not produce similar failure such as Juara, Tiara? Don't waste resources

    producing something people do not want to buy.

    You must be customer oriented. You must get people's opinion for each

    part to be built into your car so that those items are chosen by majority

    of people.

    Finally, the cost of car maintenance, operation and safety are very important.

    Spare part price must be reasonable, and excellent car performance

    with petrol saving.

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  • DAN (Member) on May 02, 2006 at 3:07 am

    if that the way our government is like (play wayang kulit) at the back , dont even know what to do better to our country ,so i will vote for DAP . horry DAP hoory.. sound for Malaysians !!.

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  • shaif (Member) on May 02, 2006 at 5:47 pm

    Proton was dealing with VW for JV last year, but that had not happened because VW found another Malaysian who offered NAP deals which mean no tech-transfer, no equity sharing, low capital investment as compared with Proton's JV. That nice Malaysian interrupt the deals and we just loose the opportunity of Proton- VW partnetship together with few VW rebadging models. The Malasyian belong to the AP queen family. Long live the Queen.

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  • whatsoever (Member) on May 02, 2006 at 7:45 pm

    what i see is still more on talk kok now. i'll change my perception after seeing result.

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  • rootmy (Member) on May 05, 2006 at 10:20 pm

    please no more small car, daihatsu clone, toyota clone, develop sedan car and MPV car. if small car, small price not like SAVVY, small car high price.

    SAVVY the first malaysian car made by proton that uses ENGLISH WORD.

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