Auto Italia moves to Section 13, PJ

smallalfalogo.jpgAlfa Romeo distributors Sime Darby Auto Italia Sdn Bhd has moved their premises from the previous location at Glenmarie, Shah Alam to a site next to it’s sister company Land Rover (Malaysia) Sdn Bhd at 19 Jalan 13/2 in Section 13, Petaling Jaya.

The new premises will be open 8.00 am to 5.30 pm on weekdays, 8.30 am to 2.30 pm on Saturdays and by appointment on Sundays. The relocation is welcome, as it brings Auto Italia closer to its customer base and target market. Glenmerie can be considered pretty far for someone to travel.

“Our service centre will have the best equipment and specialised tools while our parts centre remains the most comprehensive in the country with more than 2,000 original line items to cater to most Alfa Romeos in Malaysia. We are looking to grow the service centre throughput now that it is more accessible than ever,” said Auto Italia General Manager Lim Boon Leong.

For directions to Auto Italias new premises in Petaling Jaya, please call 03-5569 8800.

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.



  • J (Member) on Jun 01, 2007 at 3:28 am

    Glenmarie has a better place to test drive :)

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  • K.A.R.R (Member) on Jun 01, 2007 at 7:02 am


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  • Cire (Member) on Jun 01, 2007 at 6:18 pm

    I think Glenmarie is not suited to them as there are a few car brands around for the customers to choose from. Autobavaria – BMW, Euromobil – Audi and VW, Honda, Saab, Porsche, etc are all situated there !

    There are too many choices to make, and customers could just hop from one showroom to another, no distractions.

    Alfa looses out due to the pricing of the vehicles. Ofcourse, the main

    disadvantage is its legendary reliability concerns.

    By shifting out to SS13, customers would be more focused to the brand and not be distracted by other car brands around.

    Funny, everyone's moving to Glenmarie as everyone knows that this place would be the hub for automobile showcase, but Alfa moving out?

    Not competitive enough. Will affect the image since it is moving from a new and grand premise to an old/renovated smaller entity.

    That's how biz like.

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  • schdmitz (Member) on Jun 03, 2007 at 5:51 am

    When are they going to set up a showroom in Kuching???stilllllll waiting!!!!

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  • dzat46 (Member) on Jun 05, 2007 at 12:15 am

    Ayo….few times test drove the alfas while servicing my honda nxt door. Now no more chance to test drive alfas ….or just drooling at alfas while waiting for my car to complete servicing. If only i got $$ to throw, will definately buy those alfas….

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  • Ledzeman on Apr 06, 2009 at 10:40 pm

    Heard the 159 already arrives our shore and due to launch in May, finally. Do not understand why the people in HK and Singapore got to enjoy the 159 much earlier than us with the limited road they have? Exactly what the Alfa Romeo franchise holder have in mind? They expect us the Alfista to keep our cars for a decade before getting a new one? It had been more than once I thought about trading my 2000’s 156 for a BMW320i, Golf GTI or even a Camry 2.4. Price between RM170k-RM220K, these cars are excellent and logical replacement within my reach.

    The Camry is reliable but definitely not the 156 owner’s choice. I am really reluctant to spend a fortune to get an entry-level Beemer 320i without the silky smooth in-line 6. The GTI is fun and practical, but everyone else tells me the Scirocco is even better. Other choices within that price range? Oh yeah, there is the Accord and the Subaru Forrester. The Accord is only for those who believe in the philosophy ‘bigger is better’ and enjoy ‘steering’ a boat to work every day. The Forrester, uh, not bad in every department but it just doesn’t provide the excitement I have had every time I turn the ignition of my 156.

    So the 159 is finally here and it seems the waiting is finally over? Not quite. The face-lift 156 was immensely ridiculous to be priced at RM210k by Auto-Italia when they took on the franchise. If the same pricing strategies are practiced, the 159 will be at least RM260k. I suppose I will have to start searching for a re-con 350Z or 2006’s E240. Wait, I got a better idea. I should sell off my 156 and settle for a 199’s Mercedes W126 S300 and wait for another 4 years. That way I will get to drive a gigantic Mercedes without having my kids to bucker up at the back seats. I suppose I could get a 2009’s 159 2.2JTS below RM150k when I flip through the pages of Motor Trader in year 2013.

    I am pretty sure I will be among the first to drive a 159 2.2JTS if it is priced between the ranges of RM175k-RM185k. It will be even better if Auto-Italia make other accessories available such as alternative sport rim (like the one on Mito), body kits and sun-roof as options at the point of purchase. Why? I reckon soon there will be more 159s on the road than the C200k and 320i and I definitely want mine to stand-out a bit among others.

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