BMW Trust Yourself

BMW recently saw the switch from Jung von Matt (which left the BMW account for Mercedes-Benz) to Media Audience Beratung, and MAB’s first ad campaign for BMW carries the tagline: “Don’t trust advertising. Only trust yourself.”

The campaign consists of a series of print ads and TV commercials, of which the print ad is shown above (in German), and the TV commercial is viewable after the jump. The cleverly done ad campaign tells consumers not to trust advertising and instead test drive the 3-Series themselves to find out what a great drive it is.

The TV commercial starts off with beautiful and exaggerated scenes of the BMW 3-Series driving through the countryside, but slowly everything including the background music disappears and you are only left with the car.