Youngman Automobile’s Europestar brand has just launched its second offering in the China market, the Europestar Jingyue, also called the Europestar Persona. It debuts at the 2008 Guangzhou Auto Show this week. It’s pretty much our Persona with Europestar badges, powered by the 1.6 litre Campro engine. No specs have been revealed so far.
According to Chinese publication northeast, Lotus is working with Youngman to develop more Europestar models which include a larger car, an SUV and an MPV.
Look for more shots of the Europestar Jingyue after the jump, though they aren’t much other than Proton product photos with the Europestar badge photoshopped on. Even the product photo of the left hand drive interior was just flipped horizontally as you can see from the gear shifter area – the D, 3, 2 and L are flipped.
PHOTO GALLERY: Europestar Jingyue
Click thumbnails to view high resolution photo
[cpg_album:150]
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AI-generated Summary ✨
Comments expressed a mix of skepticism and support for Proton's branding strategy in China, with many skeptical of the use of Europestar and Lotus branding, questioning if Proton's own name will become recognized internationally. Some comments pointed out the advantages of joint ventures and the use of well-known logos for market acceptance, while others criticized the perceived dishonesty or misrepresentation, especially regarding Lotus’s involvement. Several commenters praised Proton's efforts to enter the Chinese market, viewing it as a strategic move to boost sales and exports. There was also debate over whether Proton’s vehicles are of good quality, with a few defending Proton and emphasizing the importance of market strategies over brand recognition. Overall, tones ranged from critical to cautiously optimistic about Proton’s international moves.