Aston Martin Cygnet
Does this look cool to you?

What’s cooler than an Aston Martin? An iPhone. Probably no thanks to James Bond movies’ portrayal of the Aston Martin being the ultimate playboy spy’s car, the brand has sat at the top of the annual UK CoolBrands survey for three years consequetively, until this year where it has been displaced by the iPhone.

The survey polled 2,500 voters for a shortlist of cool brands and the final twenty were voted on by a panel of judges including DJ Edith Bowman and Adam & Eve founding partner James Murphy. No other carmaker made the seemingly very male-oriented top 10 list, but Ferrari managed to come in at 15th place.

Look after the jump for the top 20 list.


1. iPhone
2. Aston Martin
3. Apple
4. iPod
5. Nintendo
6. YouTube
7. BlackBerry
8. Google
9. Bang & Olufsen
10. PlayStation 3
11. Xbox
12. Tate Modern
13. Dom Perignon
14. Virgin Atlantic
15. Ferrari
16. Sony
17. Mini
18. Vivienne Westwood
19. Rolex
20. BBC iPlayer