We recently reported about General Motors taking advantage of Toyota’s recall troubles by offering the latter’s customers incentives, now Chrysler is following suit by annoucing special deals for Toyota’s truck and minivan owners
The Auburn Hills based company is offering current Toyota Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep, Dodge car or Ram truck. The bonus cash is also there for all Toyota returning lessees who opt for a Chrysler Group vehicle.
“The 2010 Ram Heavy Duty is Motor Trend magazine’s ‘Truck of the Year’ and the Ram 1500 is our most awarded truck ever,” said Fred Diaz, President and CEO–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “Chrysler invented the minivan and with more than 65 minivan-first innovations has the best minivans in the marketplace with the Dodge Grand Caravan and Chrysler Town & Country. Dodge has sold more minivans than any other manufacturer, and combined with the Town & Country has more than 42 per cent market share in the minivan segment,” Diaz trumpeted.