Mahindra & Mahindra Ltd has announced the purchase of a majority stake in Bangalore based REVA Electric Car Co. Ltd. Mahindra now owns 55.2% stake in REVA, which will now be known as Mahindra REVA Electric Vehicle Co. Ltd. Buying into an established EV maker is further proof that M&M wants to electrify the Indian auto market, and “book” the segment before players like Nissan jump in.
Mahindra has on its own been working hard on developing eco-friendly technology, under its Sustainable Mobility Initiative. This has seen the development of green technologies such as the diesel hybrid Scorpio and hydrogen Alfa three wheeler. First of its kind in India, Mahindra also launched a 100% biodiesel fleet which has now grown to about 50,000 vehicles. The company is also currently working on an electric version of its Maxximo mini truck. REVA’s EV technology will now be adapted for M&M vehicles.
REVA is currently marketing its products in 24 countries across the world with an overall vehicle population of over 3,500 units, claimed as the largest EV fleet globally. Introduced in London in 2004 under the G-Wiz brand, REVA premiered its next generation electric car models, the NXR and NXG, and the REVive remote emergency charge system, REVA’s unique proprietary technology, at last year’s Frankfurt show.
Pictures of REVA’s latest products after the jump.
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ugly
For Mahindra.. this could a masterpiece
Is that a mini-me version of the Honda Odyssey?
i think so.. Short of creativity and make short to Odessey.. HAHA..
Why not there make short the Alphard? its bcoz, there like Odessey more..
yeah, odyssey’s headlight n front design
Got that CR-Z look also. But the but is soo lame..
ugly looking car…
i thk its beauty car
At this point aesthetics is not important at all.
looks like fugly honda city being squashed from behind and above…
Every car manufacturer seems to be jumping into the EV band wagon.
As such, the marketing & advertising ppl will work overtime to CONvince consumers of the benefits of electric, conveniently omitting the toxicity of batteries (from mining, shipping, manufacturing to disposal).
Name me one company that will give you a balance view of the product they sell. It’s all good & advantages. With EV, they’ll CONvince your part on saving mother earth by your using less fossil fuel, conveniently omitting the toxicity of batteries.
When it’s too late to turn back, we’ll be abck to square one again. Just like how fossil fuels are harmful to the environment, they will later admit how harmful batteries are to mother earth.
Bastards corporations are just greedy shits who wants to make a quick profit by jumping onto whatever band wagon that just so happens to be popular at that time.
Better tell Stanford to speed up the r&d on paper batteries then.
On another note, this car has a really fugly rear & side profile.
But have to give credit to their efforts for alternative energy vehicles. And they actually have 3500 units running on the roads!
The world of Automotive are going to be interesting in the future. With Chinese and Indian companies going internationally and fight….With proton also joining into the international market. Having a global model and also an EMAS !
GREAT!
ya with FCEV technology, EV and hybrid. and future maybe solar powered car. interesting. Korean has done a good job. China try to catch Korean. India try to catch China. Malaysia start to be global. welcome all of u
The car design has many clues taken from either the previous Honda City(on the top half) and the Honda Oddyssey(on the front). Did Honda not realise this???
where is our PROton?
That car should only be produced in that killer acid green. No other colour will do justice to that insanity and attitude.