Mahindra aims to electrify India with purchase of REVA

Mahindra aims to electrify India with purchase of REVA

Mahindra & Mahindra Ltd has announced the purchase of a majority stake in Bangalore based REVA Electric Car Co. Ltd. Mahindra now owns 55.2% stake in REVA, which will now be known as Mahindra REVA Electric Vehicle Co. Ltd. Buying into an established EV maker is further proof that M&M wants to electrify the Indian auto market, and “book” the segment before players like Nissan jump in.

Mahindra has on its own been working hard on developing eco-friendly technology, under its Sustainable Mobility Initiative. This has seen the development of green technologies such as the diesel hybrid Scorpio and hydrogen Alfa three wheeler. First of its kind in India, Mahindra also launched a 100% biodiesel fleet which has now grown to about 50,000 vehicles. The company is also currently working on an electric version of its Maxximo mini truck. REVA’s EV technology will now be adapted for M&M vehicles.

REVA is currently marketing its products in 24 countries across the world with an overall vehicle population of over 3,500 units, claimed as the largest EV fleet globally. Introduced in London in 2004 under the G-Wiz brand, REVA premiered its next generation electric car models, the NXR and NXG, and the REVive remote emergency charge system, REVA’s unique proprietary technology, at last year’s Frankfurt show.

Pictures of REVA’s latest products after the jump.

[zenphotopress number=999 album=514]
[zenphotopress number=999 album=513]

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Jacob Alexander

Jacob Mathew Alexander has been a motoring nut for as far as he can remember and has recently turned his passion into writing. After spending some time in the same industry in the UK, Jacob's work is from a slightly different perspective.

 

Comments

  • jugaus on May 27, 2010 at 2:25 pm

    ugly

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  • Paul Tan on May 27, 2010 at 2:29 pm

    Is that a mini-me version of the Honda Odyssey?

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    • subhero on May 27, 2010 at 2:35 pm

      i think so.. Short of creativity and make short to Odessey.. HAHA..

      Why not there make short the Alphard? its bcoz, there like Odessey more..

      Like or Dislike: Thumb up 0 Thumb down 0
    • hanson on May 27, 2010 at 2:40 pm

      yeah, odyssey’s headlight n front design

      Like or Dislike: Thumb up 0 Thumb down 0
    • normal_user on May 28, 2010 at 12:32 am

      Got that CR-Z look also. But the but is soo lame..

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  • hanson on May 27, 2010 at 2:39 pm

    ugly looking car…

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  • At this point aesthetics is not important at all.

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  • pomen_GTR (Member) on May 27, 2010 at 3:18 pm

    looks like fugly honda city being squashed from behind and above…

    Like or Dislike: Thumb up 0 Thumb down 0
  • Motorist on May 27, 2010 at 3:32 pm

    Every car manufacturer seems to be jumping into the EV band wagon.

    As such, the marketing & advertising ppl will work overtime to CONvince consumers of the benefits of electric, conveniently omitting the toxicity of batteries (from mining, shipping, manufacturing to disposal).

    Name me one company that will give you a balance view of the product they sell. It’s all good & advantages. With EV, they’ll CONvince your part on saving mother earth by your using less fossil fuel, conveniently omitting the toxicity of batteries.

    When it’s too late to turn back, we’ll be abck to square one again. Just like how fossil fuels are harmful to the environment, they will later admit how harmful batteries are to mother earth.

    Bastards corporations are just greedy shits who wants to make a quick profit by jumping onto whatever band wagon that just so happens to be popular at that time.

    Like or Dislike: Thumb up 0 Thumb down 0
    • Squawk on May 27, 2010 at 4:24 pm

      Better tell Stanford to speed up the r&d on paper batteries then.

      On another note, this car has a really fugly rear & side profile.

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      • Squawk on May 27, 2010 at 4:40 pm

        But have to give credit to their efforts for alternative energy vehicles. And they actually have 3500 units running on the roads!

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  • Peter on May 27, 2010 at 5:10 pm

    The world of Automotive are going to be interesting in the future. With Chinese and Indian companies going internationally and fight….With proton also joining into the international market. Having a global model and also an EMAS !

    GREAT!

    Like or Dislike: Thumb up 0 Thumb down 0
    • paultan fan on May 29, 2010 at 10:39 am

      ya with FCEV technology, EV and hybrid. and future maybe solar powered car. interesting. Korean has done a good job. China try to catch Korean. India try to catch China. Malaysia start to be global. welcome all of u

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  • Kuchiki Shiroyi on May 27, 2010 at 9:48 pm

    The car design has many clues taken from either the previous Honda City(on the top half) and the Honda Oddyssey(on the front). Did Honda not realise this???

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  • where is our PROton?

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  • Ash Menon on May 30, 2010 at 9:46 am

    That car should only be produced in that killer acid green. No other colour will do justice to that insanity and attitude.

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