Jaguar looking to bring out 3-Series rivalling sedan

Jaguar XF Estate

Tata owned Jaguar Land Rover will be breaking into new market segments with the introduction of new models within the coming years, according to Tata Motor’s CEO Carl-Peter Forster who told Automobilwoche that to effectively compete with other luxury makes; they would have to bring out smaller sedans for the global market.

In that respect, we could be seeing a sedan model that will sit below the XF in the next few years, which could feature similar technologies seen in the new XF and XJ. This would be the successor to the Jaguar X-Type. Apart from that, there has also been reports that Jaguar has OK’d the production of the XE which is a XK based competitor of entry level sports cars like Porsche’s Boxster.

Apart from a sports car and a 3-Series competitor, Forster confirmed that it will also be releasing a long wheelbase version of the XF for the Chinese market and a wagon version of the XF (see artist’s impression). Tata are clearly trying to compete with certain German luxury brands that have a large chunk of the market share.

There are even rumours that JLR and Tata Motors may work together on the development of engines. One Tata source confirmed that they are looking into all options which include this one, to cut costs by synergising both company’s development processes.

“It is an exercise, a co-operation to be undertaken, we don’t know a date to announce – it is an exercise to explore Jaguar development of engines. [There are] no particular models so far,” said a Tata spokesmen about the matter. Tata bought JLR from Ford two years ago for $2.3 billion and if the deal goes through, it will be the first time the two have joined hands in a development process of any kind.

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Jacob Alexander

Jacob Mathew Alexander has been a motoring nut for as far as he can remember and has recently turned his passion into writing. After spending some time in the same industry in the UK, Jacob's work is from a slightly different perspective.

 

Comments

  • potong on Jul 15, 2010 at 12:12 am

    hopefully its not just a slogan.

    bmw 3 series rival?

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  • Haha , rival to the 3 series is ok, but please no wagon, really doesn’t suits jaguar’s style…

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    • shawal on Jul 15, 2010 at 6:41 am

      YES! no wagon XF, xf is such a gorgeous car (especially in granite-ish gray with darkened rims)
      A practical jaguar is a pointless jaguar , please do not dilute the image of the jjjaaaggg…

      if bmw can make the 1-series rear wheel drive, then jaguar have to make sure they do the same and not repeat the mistake with the previous x-type (FWD)

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      • Jaybond on Jul 15, 2010 at 9:47 am

        Ya, the last X-Type was based on Ford Mondeo platform. This time around, the next entry level executive Jaguar should have a dedicated platform.

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    • mitlanevo on Jul 15, 2010 at 5:28 pm

      rival to a4 and c-class too…

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  • Jaybond on Jul 15, 2010 at 9:06 am

    The current direction at Jaguar is definitely more dynamic and no more associated with old man’s car image.I’m pretty confident that Jaguar’s intention to create a 3 series rival is no fluke , as can be seen from their latest offerings which are more than a match to the German rivals in terms of luxury and handling performance.

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  • Peter on Jul 15, 2010 at 9:56 am

    They need to release more models and price them correctly now……

    Else its quite hard to survive just based on those “classy models”….

    There’s stronger competitors out there as well….

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  • The Black Stig on Jul 15, 2010 at 10:30 am

    I would certainly OK’ed the idea of Jaguar to rival 3 series. BMW is really bullish in that market sector and something have to be done to balance their dominance.
    Audi with their A4 did a plausible job giving big bites to the market and so does Lexus with the IS.

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  • Jaybond on Jul 15, 2010 at 10:34 am

    And perhaps, a more affordable but stylish coupe derivative from the Jaguar’s compact executive car platform!:)

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  • squawk on Jul 15, 2010 at 11:17 am

    If Aston rebadged a little Toyota iQ. Imagine a Jaguar rebadged Nano. :-)

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  • Ahmad on Jul 15, 2010 at 11:57 am

    Jaguar should KICK AWAY FWD concept and concerntrate on RWD if they will to create a new ” X ‘Type Rival for BMW 3 series.

    German cars like Merc “C’ and BMW 3 series are all RWD in this segment .

    Only with RWD , Jaguar new ‘X ‘ type will stand a chance to compete otherwise please do not dream of competing with those Germans RWD with a FWD ‘ X ‘ Type concept.. It will not work otherwise it will spell another disaster .

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    • Jaybond on Jul 16, 2010 at 8:41 am

      Yeaup, FWD will only work for hot hatches, not sports saloon :)

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