Land Rover says that the upcoming Range Rover Evoque is the smallest, lightest and most fuel-efficient car they have ever produced, but don’t be fooled, it’s no pansy. Before it goes on sale in 2011, LR will be running the final phase of testing using hundreds of prototype models for trials in the toughest conditions.
But unlike most car manufacturers who hide their new designs with black tape, a handful of the test Evoques will sport a unique camouflage which is a GPS mapping trail of ten key cities, with each vehicle saying ‘Hello’ to its respective city in their language. These cities are London, New York, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow. These are among hundreds of test mules that will be used to run over 17,000 individual tests.
“The development stage is crucial in the year leading up to launching the car,” said Murray Dietsch, director of Land Rover programmes. “No stone is left unturned; we have a team of experienced and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our customers.”
Hi res gallery of this rather cool marketing gimmick is after the jump.
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