Remember the Fisker Karma? The California-based startup wheeled out the outlandishly styled Karma plug-in hybrid sports sedan back in 2008, and recently announced that the car will go into production after securing a $528.7 million loan from the US Energy Department. It’s done now and the upcoming Paris show will see Fisker show off their “first factory-built” Karma.
Designed by company co-founder and CEO Henrik Fisker, the four-seat Karma is powered by a 300 kW (403 hp) electric motor that enables 0-100 km/h in 5.9 seconds and a top speed of 200 km/h. The company claims “annual average economy” of 2.4L/100 km and emissions of just 83 g/km. Mr Fisker’s CV is claimed to include sleek designs such as the Aston Martin V8 Vantage, DB9 and BMW Z8, which could explain why the Karma looks so sexy.
Fisker has ambitious plans. To support its ultimate goal of producing more than 100,000 cars per year, the company is building a global importer and retail network to market and service its vehicles. In Paris, Fisker will share details about the “prestigious European and Asian groups” that it has managed to lure on board.
In July, Fisker launched the company’s first international marketing campaign entitled “Pure Driving Passion”. It features the work of top fashion photographer Miles Aldridge (Vogue, Cartier, Hugo Boss) and Academy Award-nominated cinematographer Wally Pfister (Inception, The Italian Job, The Dark Knight). The campaign aims to show that eco conscious vehicles can be sexy too. View the images after the jump and see if you agree.
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