AMG’s sponsorship of the Ducati MotoGP Team marks the first step in a new joint-marketing journey. I guess the two companies think their target customers are quite alike – which pretty much can be summarized in a few words – rich men who love speed.
“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Källenius, CEO of Mercedes-AMG GmbH.
“I am especially proud to have AMG as one of our sponsors for the MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati.
During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to try out the latest AMG high-performance cars at events. Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.
What do you think – are Ducati riders more similar to AMG customers or BMW M customers? Not that such a marketing partnership would ever happen – BMW has their own Motorrad bikes to accompany their M vehicles, and that includes the new S 1000 RR!
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That ducati bike is a bit stealing the attention from that merc..
thts ducati diavel n the black one is ducati diavel carbone……
agreed….anyway, ducati shud be wt Ferrari….Merc???….hahahaha
why they don’t want use Mercedes name instead of AMG…some people might don’t knw what is AMG that actually is from Mercedes AG…
really?where did u get that?
i don’t believe uncle / auntie know this loh…anyway uncle / auntie also no watch motoGP…u want to know why??!!…. Uncle & Auntie only love Mercedes…Mercedes really suit them old people…
because AMG and Mercedes are 2 brands on their own, and each are mature brands with their own audiences and strengths.
OCC also did one AMG before right?
AMG chopper bike I mean.
great matching…..these 2 are the king of the road in europe…..
Seriously the AMG kitted cls is just amazing…
Well, FIAT sponsors Yamaha Moto GP team and now a German does Ducati. Interesting sponsorship mix.
Ducati is italian team???
Interesting, but I thought Fiat could also sponsor Ducati MotoGP team too next season, considering Rossi has moved there? Would’nt it create a conflict of interest? Or, is Fiat continues with the Yamaha MotoGP team?
Or perhaps Fiat will pull out altogether.