AMG’s sponsorship of the Ducati MotoGP Team marks the first step in a new joint-marketing journey. I guess the two companies think their target customers are quite alike – which pretty much can be summarized in a few words – rich men who love speed.

“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Källenius, CEO of Mercedes-AMG GmbH.

“I am especially proud to have AMG as one of our sponsors for the MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati.

During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to try out the latest AMG high-performance cars at events. Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.

What do you think – are Ducati riders more similar to AMG customers or BMW M customers? Not that such a marketing partnership would ever happen – BMW has their own Motorrad bikes to accompany their M vehicles, and that includes the new S 1000 RR!

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