Following the tattoo-ed Fiestas that we showcased recently, Ford has also unveiled a selection of “Tattoo graphics” for the new 2012 Ford Focus. Ford claims there are a total of 200 unique vinyl wrap tattoos available for the Focus – though I suspect these are multiple colour variations of a set of designs. The tattoos are made of 3M Scotchprint film and will cost between US$120 to US$470, depending on the design. They can be installed at Ford dealerships with a 3 year warranty.

It seems that research by the Pew Research Institute shows almost 40% of “Millenials” have at least one tattoo, and it looks like Ford hopes this trend of decorating their bodies will continue with their cars. “Millenials” are supposed to be people born between 1980 and 1995, which come after the Gen X generation of late 70s to early 80s. Gen Xers are slightly less ‘expressive’ at 32%.

“The migration to vehicle tattoos is a natural progression of the tattoo craze. The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses. People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles,” says Sheryl Connelly, Ford Global Trends and Futuring manager.

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