Following the tattoo-ed Fiestas that we showcased recently, Ford has also unveiled a selection of “Tattoo graphics” for the new 2012 Ford Focus. Ford claims there are a total of 200 unique vinyl wrap tattoos available for the Focus – though I suspect these are multiple colour variations of a set of designs. The tattoos are made of 3M Scotchprint film and will cost between US$120 to US$470, depending on the design. They can be installed at Ford dealerships with a 3 year warranty.
It seems that research by the Pew Research Institute shows almost 40% of “Millenials” have at least one tattoo, and it looks like Ford hopes this trend of decorating their bodies will continue with their cars. “Millenials” are supposed to be people born between 1980 and 1995, which come after the Gen X generation of late 70s to early 80s. Gen Xers are slightly less ‘expressive’ at 32%.
“The migration to vehicle tattoos is a natural progression of the tattoo craze. The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses. People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles,” says Sheryl Connelly, Ford Global Trends and Futuring manager.
[zenphotopress number=999 album=1830]
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the tattoo graphics really make the car looks energises
the above version of focus looks fast…from the side
when can we have it in malaysia?
too bad we dont have these Focus in Malaysia
i just hope proton doesnt copy ford and make their own tattoos.
i just cant imagine how it would look like.. better stick with stickers hks enkei etc
For Proton’s case, as I recalled, it didn’t turn out too good…..and to rub salt in…I believe I paid something like 120 for pointless stickers that I had to eventually get the dealer to remove from my car before taking posession……
It was a blatant money grab if anything. I was told I need to wait for another 3 months longer if I wanted a car with no stickers….LOL…..Don’t think I’m the only one…..we all got burnt.
didn’t Naza try something like this with the Suria a year or 2 ago?
yup. they did try it but the owner/buyer had a choice of not taking the stickers unlike proton and perodua who forced those stickers onto their buyers some time back.
yes, i too pulled off the stickers off my wira and kenari.
i just dunno. it looks gay.
This is probably the only combination I would actually use…
http://paultan.org/photo/index.php?album=Ford-Focus-Tattoo&image=8.jpg
The floral design looks okay with the red magenta paint. Others are a mismatch with the sharp styling of the body.
Anyway, I hope the 2012 Focus will be priced below 100k in Malaysia. Above that, ppl will get a sedan.
hahaha, yeah, its abit gay
omg…the lalaness
Proton give tattoo for free on my iswara way back to 90′
my 2001 waja also had tattoo…. , avanza had tattoos too…
Paul, did you know when the new ford focus 2012 come to our showroom? Early 2012 or later ?
Pftttt like drawing a snake then add the legs.
For some less-than-gorgeous car, I would say tattoos are good to add some “spice” to the car, but for a car as good looking as new focus and other ford’s, not so much. Sometimes less is definitely more for me. And if I really want my car to not be lost in the masses, I would try different colour scheme, change the alloy rims and / or just add some tasty body kits.
No.1 & 8 seem okay to me. Are tattooes making a come back? I still remember the first thing I did when I took delivery of my new Waja back in 2001 was to peel off the tattoo which cost about RM135.00 back then. Well, tattoo on car is just not my cup of tea.
ah…reminds me the old days of proton having vinyl on their wira/iswara cars ^^
this is what you do when you have run out of ideas on how to sell your cars ;)
I would go with the ol two stripes from the front to the back thank you :D