Ford’s Mercury sub-brand has finally joined Pontiac on the list of Detroit brand names consigned to the automotive history books – the last Mercury, a Grand Marquis, rolled off the production line at the Ford assembly plant in St. Thomas, Ontario, yesterday, marking an end to the brand commercially.
The phasing out of the brand, which began life in 1939 with the debut of the Mercury 8, wasn’t a surprise when Ford made an official announcement in June last year of its ending – commercially, it was suffering, doing less than 90,000 units a year in the US, equivalent to about one percent of the automotive market, a far cry from the heyday in the 1950s.
Those into American rides will certainly know the 1958 Park Lane, the 1967 Cougar – effectively a Mustang done up cosmetically to offer a more European presentation – and the likes of the Sable sedan, which has come through five generations since its introduction in the 1986. The Grand Marquis itself has been in production for 25 years, through four series incarnations.
In all, Mercury managed to sell more than 21 mil vehicles in its lifetime, a decent enough number for the fleet-footed brand.
Looking to sell your car? Sell it with Carro.
eh
no chinese wanna buy kah
this company
can penetrate important
US market what
or the large
north america market
the red vehicle above
although just its left body profile
is much much much 100 light years
ahead and exciting
compare to
the ‘luxury SUV with odd big wheel’
at the posting
below this news
Death of American brands.
Rise of Korean and Chinese brands!
we can easily found mercury car in hollywood film
Proton should just buy them over.
Buy what? The ‘Mercury’ brand?
What shall Proton do with this brand name?
yah.. buy it by using few billion, then sell it with USD1.
I had a Mercury Capri 5.0 hatch, a cousin of the Ford Mustang when I was in University back in the 80s. Glad to have driven a piece of history.
: )
Mercury sub-brand for Ford. Its just a brand name and share platform & use parts from Ford bin all technology from Ford. What is the use if proton buy a brand name with out a car or platform. If you have been to the US then you know what i mean. Mercury design is not to our Malaysian taste its big and sucks gas/petrol.
Proton did not just bought Lotus. Buying Lotus is a good idea because Lotus Engineering has a wealth technology and its R&D is second to non. They have develop technology vario cam for Porsche and host of other technology for other car manufacture. We just have to be wait and see in the next 5 years.
Peace
Another demise of the American auto industry. Good bye Mercury see you in your history book.
There’re just too many overlaps in modern American car models especially when they’re just rebadging each other. Anyway, the modern Mercuries weren’t anything special to drive.
should have left earlier…Korean and Chinese are the better one….next will be Toyota and Honda!!!!
The car is so retro. Good for old-fashioned folks. The original Sables? will always be beautiful cars.