Goodyear and AAM launch ‘Women with Drive’ campaign

Goodyear and AAM launch ‘Women with Drive’ campaign
Click to enlarge

Women drivers. Whatever certain MPs think of them, they’re not only here to stay, but a growing figure. With that in mind, Goodyear together with Automobile Association of Malaysia (AAM) launched their first women-centric programme called “Women with Drive” in Bangsar this morning.

Women with Drive is a free community service workshop for the ladies, conducted by Goodyear Autocare experts to educate female motorists on vehicle maintenance and on road safety. The programme also wants to empower women with the confidence and knowledge of basic auto care.

Next month, the programme will kick off with its first “Survival Training”, to be held every three months with the objective of sharing tips and precautions, unfolding myths about auto care and teaching defensive driving. In these workshops, women will get hands on in learning how to check their car’s engine, fluids, electrics, belts and tyres.

Goodyear and AAM launch ‘Women with Drive’ campaign
Click to enlarge. L-R Azrina Jane, Sasha Rowena, Sarimah, Xandria and Bernie Chan

“This is a fantastic opportunity for women to build their confidence and become savvier on the road. Women play a very important role in decision-making both at work and at home. Therefore, it is essential for them to understand the mechanics of their vehicles and choose what is best for them based on their different needs to avoid being cheated if unfamiliar,” explained Ivy Peng, Goodyear Sales Director.

“This is the first time we are running this programme in Malaysia and we urge all female motorists to hop on the bandwagon as it will be a fun, educational and informative experience,” Ivy urged.

Lending their support at this morning’s launch were local female celebrities including Sarimah Ibrahim, Bernie Chan, Xandria Ooi, Sasha Rowena and Team Goodyear’s female drifter, Azrina Jane Abdullah. Stay tuned for updates on the activities and programmes under Women with Drive, a campaign we believe is worth supporting. For the ladies!

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • K Tan on Apr 21, 2011 at 5:57 pm

    Somehow, they look like some cardboard cut out figures..

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    • TallPan on Apr 21, 2011 at 6:01 pm

      yeah and furthermore, what are they doing driving around, when they should be in the kitchen?

      … thought the Kinabatangan MP

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  • iggie on Apr 21, 2011 at 6:03 pm

    damn! that Sarimah sure looks like she had major facial construction!

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    • clutch basah on Apr 22, 2011 at 6:55 am

      Azrina Jane still natural I think the rest all got some plastic in them, but duh.. who cares.. they’re effing hot!!

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  • All Goodyears Tires in Malaysia DO NOT have any warranty against any defects. None of my friends and me inclusive manage to claim any whatsoever manufacturer defect on a NEW 1 week old tire or a 9 months old tire.
    Its a joke the Manager of the Department telling me its the tire pressure and all sorts of excuse. Even a 1 week old tire also wore out on the side. Its a DEFECT….

    Sales are dropping like skyrocket. They still dont realise why!!
    After all that, i switch to Michelin and Bridgestones… Customer service is excellent, warranty is excellent too.

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    • TallPan on Apr 22, 2011 at 10:51 am

      agreed, switching to Bridgestone was the best decision i made, safety wise. Same thing, my 1 week old tire can puncture on SIDE, driving on clear highway. wth???

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    • KK, I agreed with you. Goodyears tire is cannot be claim… This is happen to me also…
      I had switch Michelin.

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  • teamsleepnine on Apr 21, 2011 at 6:30 pm

    For general public safety….stay in the kitchen ladies.

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  • Leave the driving to the Mens…ladies pls do the needful & cook us a good meal and feed the children please : )

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  • pelams on Apr 22, 2011 at 6:54 am

    is it only 4 women? cn i join plz?

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  • clutch basah on Apr 22, 2011 at 6:56 am

    Sarimah can sure drive me crazy.. hehehe

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  • oh Sarimah ku..

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  • Arcane on Apr 22, 2011 at 10:16 am

    Yeah..she can shift our stick anytime..

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