Never let a good thing go to waste, indeed. Such is the case with Bristol Cars, which has apparently been rescued from slipping into history and obscurity by a Swiss company called Kamkorp Autokraft, reports say.

Bristol, the last British luxury car manufacturer remaining in private British hands, looked to be going out of business after 65 years when it went into administration in March. At that point, 22 of its 27 employees had been made redundant, including all workers at the manufacturing unit in Filton, Bristol.

The acquisition by Kamkorp means that Bristol has been given a new lease of life, and there’s even a bit of nostalgia and romanticism surrounding the purchase, if you consider the history.

Kamkorp is part of the Frazer Nash group, which includes Frazer Nash Consultancy and EV division Frazer Nash Research, the latter being the company that assisted in the development of the Proton Exora Hybrid, which won the “Best Range Extender EV” award at the Royal Automobile Club (RAC) Future Car Challenge event in the UK last November.

Nothing out of the ordinary, except that the Frazer Nash of today is descended from Brit automaker Frazer Nash, which began life in 1922. In the late ’40s and ’50s, FN used Bristol engines in its cars, and these included the Targa Florio, Sebring and the Le Mans Replica.

Moving ahead into the future, the report says that Kamkorp intends to blend Bristol’s legendary craftsmanship with the modern technology of Frazer Nash; the idea of a Bristol EV sportscar is definitely not far-fetched. So then, a case of the king is dead, long live the king, by the looks of it.