The number of mega rich people are rising, and the rich are getting richer! That’s why Rolls-Royce sold a record 2,711 units last year, and is currently on track to beat that 2010 figure this year. And in line with this rising demand for its ultra luxury cars, as well as more orders for highly personalised Ghosts and Phantoms, the BMW owned brand will be expanding its Goodwood plant.

The famous home of Rolls-Royce in West Sussex will see an increase in size by more than 2,500 square metres for the Assembly Hall. A new extension will also increase the Surface Finish Centre by more than 640 square metres. Total investment in the project will be about £10 million.

The new space, and some infrastructure changes, will allow the company’s manufacturing and Bespoke operation to expand significantly. This year, Rolls-Royce has seen a significant increase in demand for personalised bespoke models, and the company recently announced a doubling in the number of Bespoke experts. RR is also expanding its network, with several new dealerships recently launched in North America, Asia Pacific and Europe, with more coming in 2011.

Construction will commence later this year and will be completed in late 2012. We recently drove the battery powered Rolls-Royce 102EX, also known as the Phantom Experimental Electric. Click here to read the report.