It looks like Petron has wasted no time in rebranding the Esso and Mobil stations its purchased, as you can see from this red and blue themed Petron station by the KESAS highway. On The Run cafe has also been rebranded to Treats. Petron calls its fuel by the brand name Blaze, and offers both RON97 and RON95 fuel. I forgot to check out what they call their Diesel fuel.

For those who are unaware of what Petron is and what happened to Esso and Mobil, here’s the gist of it: in August last year, ExxonMobil, owner of Esso and Mobil brands agreed to sell its interest in three businesses operating in the Malaysian downstream petroleum sector to San Miguel Corporation of the Philippines. Petron Corporation is the largest oil refining and marketing company in the Philippines, and is majority owned by beverage maker San Miguel.

The total transacted was US$577.3 million for 65% of Esso Malaysia Berhad, 100% of ExxonMobil Malaysia Sdn Bhd and 100% of ExxonMobil Borneo Sdn Bhd. Petron also wrapped up the acquisition of 175.5 million ordinary shares in Esso Malaysia at RM0.50 per share, totaling US$195.123 million.

The physical assets in the transaction include the 88kbd-capacity Port Dickson refinery which processes an average of 45,000 barrels of crude a day, equity interest in 10 fuel distribution terminals (seven of which are active) and approximately 560 retail fuel stations nationwide.

Has anyone tried Petron’s Blaze fuel yet? If you have, share your thoughts in the comments. I also wonder how many people are confused by how similiar Petron and Petronas sounds – perhaps some who are unaware of who Petron is might even think Petronas changed its name to Petron.