Much ado about Toyota’s new Auris – the C-segment hatch is set to make its public debut in Paris late this month, but the publicity wagon has been rolling along quite nicely, and thematically, there has been the conventional, but there has been some rather oblique angles with this one.

First, the ads touting the car on Japanese TV channels went the androgynous route, with Stav Strashko sharing the limelight with the Auris, and now, the next plug has the car being paraded at an art festival. With mechanical clappers in the form of hands mounted all over it.

The audible Auris is the work of Japanese performance art unit Maywa Denki. Fronted by Novmichi Tosa, Maywa Denki has always offered a unique take on things using rather novel items, and it’s no different here – computer-controlled hands spank the car (brings a new meaning to the term!) in a programmed fashion, and there are even two free-standing mechanical hands – replete with arms – adding to the symphony.

Maywa Denki calls the exhibit The Spankers. Hmm, Auris and The Spankers. Has a nice ring to it as a name of a group. As for the car, what next for it, one wonders! Meanwhile, applause, please.

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