Some news about Hicom-Potenza Sports Cars, the joint venture company between UK firm Potenza – which makes Westfield cars – and local partner DRB-Hicom. It seems that the local distribution company has changed hands.
In a statement to Bursa on October 8, DRB-Hicom announced that Proton Marketing, which is a wholly-owned subsidiary company of Proton Holdings, has completed the acquisition of Hicom Holdings’ entire 90% equity interest in Hicom-Potenza Sports Car at a cost of RM4.5 million.
The statement says that the rational for the internal reorganisation is part of the Group’s intention to streamline and realign its businesses to achieve greater operational efficiency.
In June, Hicom-Potenza signaled its intent at taking the Westfield brand much further afield locally. Aside from the introduction of the Westfield Sport Turbo 3 and the Westfield AeroRace, which we tested in Sepang, word was that the company was in the midst of developing a new road-going, two-seater rear-wheel drive sports car, with production targeted to begin in a couple of years. Wonder if that’s still on the cards, and if there’s a direction change, given the card reshuffle.
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take good care of it la woi..dont buy and then sell like crap, like what happened to MV Agusta
A hanky panky in the making.
Just hope government wont tax it like 86.
Hmmm… proton already owns lotus, and now they wanna sell westfields?
woiiii ..dont burn our bonussss
Own company also cannot settle properly..still want to do things like this!
Proton holding buying hicom share…what to loose?
Maybe potong should become a trading or investment company instead of a car maker, instead of concentrating and focusing on its quality issues and making better cars, its wasting time buying this and that company that adds little to its core competencies
both companies owned by DRB. DRB makes the call now.
good for proton
I think Hicom-Potenza is smart enough to think that to develop, produce & successfully market a localized sportscar, it must be a closed top-style sportscar (e.g in the same mould as Lotus Elise or GTM Libra), not the usual style of open-top & open-wheel Westfield (or Caterham) cars which is not really appealing to customers this side of the world..
Proton only know how to buy buy buy.. Zero benefit into upgrading or improving their production cars. Then buy for what? Bought MV Augusta, produced zero bike, sold it for £1. Bought lotus, and so called Lotus handling, now hutang keliling pinggang. And now why they need another sports car brand?
Looked like Drb mother company is siphoning out ever drying subsidiary co, ie P1 money. Go do it more Drb!