Hyundai Motor Company (HMC) and Hyundai-Sime Darby Motors (HSDM) jointly officiated the opening of the Asia Pacific Hyundai Training Academy (APAC-HTA) recently. The opening event also kickstarted a three-day Asia Pacific seminar attended by 20 Hyundai trainers from across the Asia Pacific region.

A joint effort by HMC and HSDM aimed to improve customer service, APAC-HTA is designed to assist dealers’ sales and service staff to achieve a more professional and systematic approach to customer handling and management, which will subsequently result in higher customer satisfaction.

The training programme covers customer service training models and simulations, customer care practices, sales consultancy skills and team building activities. APAC-HTA will be used by HMC to conduct training programs for trainers on a quarterly basis while HSDM will use it to train its dealers’ service and sales consultants.

“The effectiveness of the training programmes will be monitored and tracked on a quarterly basis based on customer satisfaction surveys. The findings will then be used as the foundation for developing and operating subsequent training programmes,” said Kim Hoo-Keun, Head of Asia & Pacific Regional Headquarters, HMC.

Located on the first floor of Sime Darby Auto Hyundai, Glenmarie, the training academy is well-equipped with three seminar rooms, a mock showroom for practical training, a trainers’ office, a reception and a lounge area.