Something to watch then. Rolex has been announced as Formula 1’s new official timekeeper. The Swiss watchmaker replaces Hublot in the role – and also as that of official timepiece – from 2013. It is reported that the deal will run for more than five years.
The sponsorship breaks new ground for the brand, known for its involvement with Wimbledon tennis as well as other events in golf and yachting – while it has previously sponsored major personalities in the field (Sir Malcolm Campbell as well as former F1 champion Jackie Stewart, it has never before been involved in F1 in such a manner.
In its capacity as Formula 1 Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each GP. The brand’s logo will also be positioned around the circuit and at several corners during Formula 1 races.
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Is there still a need for Rolls Royce to advertise extensively?
What?! Where on earth was Rolls Royce ever mentioned in this article?
Rolls Royce? Isn’t this article is about Rolex?
Jimmy, do you mean that in a metaphoric sense? We know Rolex is the Rolls Royce of watches, and as such, has no real need to advertise. But I think what Rolex is doing is updating it’s “old man’s watch” image, by relating itself to something more youthful.
no. you’re wrong.
The Royce Rolls of watches is Patek Phillipe.
Aku ingat nanti Rolex buat jam versi F1 da…Cosmograph chrono,Daytona chrono,F1 chrono???
If it can capture the speed of tennis ball, it certainly can capture an speed of and F1.