Vettel announced as Infiniti Director of Performance

Vettel announced as Infiniti Director of Performance

Sebastian Vettel, yes that Vettel, has been announced as Infiniti’s Director of Performance at the New York Auto Show. The triple Formula 1 world champion will now play an increased role in developing new Infiniti models, expanding on the relationship that started with the limited-run FX Vettel Edition.

Since Infiniti became a major sponsor of Red Bull Racing in 2011, the Japanese premium brand has roped in the young gun to promote its road cars, enhancing its public image. Now a title partner to the leading Formula 1 team, it makes a lot of sense for them to use or at least relate Vettel, arguably the most talked about F1 driver, in the development of Infiniti’s vehicle line-up.

Infiniti announced that Vettel had been central to the development of the new Q50 from its early stages, giving his feedback on chassis dynamics, performance and handling. Both he and Red Bull reserve Sebastien Buemi (don’t hold your breath on a Q50 Buemi Edition, though) were actively involved in testing and evaluating test mules in Japan, the Nürburgring in Germany, as well as the Spanish Circuit de Catalunya.

In taking the job, Vettel is emulating his fellow triple world champion Sir Jackie Stewart who worked as a technical consultant for Ford after he retired from racing. Incidentally the 25-year old German had just equalled Stewart’s 27 career victories with his recent Malaysian GP win. Just a coincidence, or is Vettel playing the ultimate game of F1 one-upmanship? Vettel Grand Prix F1 team to eclipse Stewart GP, anyone?

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Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.

 

Comments

  • Mat Global on Apr 01, 2013 at 12:11 pm

    When is Vettel going to be the global ambassador for Proton? I think it is good to put him as our mascot for Proton.

    Like or Dislike: Thumb up 2 Thumb down 8
  • Kalun on Apr 01, 2013 at 12:19 pm

    Meanwhile in Proton R3 office.

    Like or Dislike: Thumb up 3 Thumb down 2
  • Confused on Apr 01, 2013 at 1:22 pm

    …. With mark webber doing all the hard dirty work

    Like or Dislike: Thumb up 9 Thumb down 0
  • shawal on Apr 01, 2013 at 2:53 pm

    in the 2nd picture, vettel is telling a story on what happened in the malaysian GP
    the japanese dude on his right was not impressed…

    Like or Dislike: Thumb up 3 Thumb down 0
  • oopsy on Apr 01, 2013 at 9:35 pm

    Vettel is a mad racing driver.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Annihilated on Apr 06, 2013 at 8:22 am

    Good Infiniti marketing strategy.
    At least they ‘put’ a Director of Performance instead of a Creative Director! (read: Swizz Beatz) ;)

    Like or Dislike: Thumb up 0 Thumb down 0
 

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