BMW Shorties – a BMW for a weekend, via Instagram

inspire-bmw-shorties

BMW Shorties is back for 2013, and the launch of the seventh edition of the short film competition takes place next week. Ahead of that, BMW Malaysia is inviting fans to take part in a little contest, with the prize being the use of a BMW vehicle for a weekend. No mention of the model, but it should be something in the current range.

Right, so how do you go about attempting that? Well, the theme for this year’s Shorties is titled Inspiration, and the competition has launched its own Instagram profile this year. To celebrate this newfound presence, Shorties has come up with a What Inspires You? photo contest, in which you have to come up with a creative interpretation of Inspiration, in no more than seven words.

Head on to the BMW Shorties Instagram profile at @bmwshorties, snap a pix of what inspires you most, express your interpretation of Inspiration in a caption of no more than seven words, hashtag #InspireBMWShorties and mention @bmwshorties, and you’re done.

If you’re picked as the winner, you’ll get the use of that BMW for a weekend, tickets to the launch of the BMW Shorties 2013 as well as exclusive merchandise. Closing date for the contest is August 31, and results will be announced on September 2.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

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